Myntra takes u-turn, to re-launch desktop site
In a u-turn, online fashion retailer Myntra will be re-launching its desktop next month to stem falling sales, a year after it adopted the app-only strategy.
Myntra's decision is indicative of how the mobile-only strategy fell short of the desired results. The company will launch its desktop website on June 1.
Myntra, which is owned by India's top e-commerce player Flipkart, had attributed the decision to the manifold growth in traffic from smartphones, which prompted it to go 'mobile-only' in May 2015.
The e-tailer said the u-turn in its decision was based on consumer feedback and launch of new categories like home furnishing and jewellery.
When Mntra went app-only last May, it was looking to phase out its web presence gradually over the course of the year. But sales soon dropped as consumers did not make transition to buying over apps as easily as the company expected. To overcome the slump, Myntra re-introduced its mob