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Brand Stories

Amazon

Founded by Jeff Bezos in 1994 in Seattle, US, Amazon has grown to become the largest e-commerce player in the world today. In fact, Amazon has become a household name when it comes to online shopping. For 2021, Amazon...

VF Corporation

Being set up as a glove and mitten manufacturing company 120 years ago, VF Corp is today a $9.2 billion company providing diversified products across multiple channels of its distribution in different geographical areas...

Shein

China-based Zoe Top Business Co Ltd operates Shein.com – an internationally-focused online store, generating ecommerce sales in US and major countries of Europe. Shein.com achieves the greatest part of its ecommerce...

ASOS

ASOS Plc is an online retailer for fashion-loving 20-somethings around the world. Through its market-leading app, mobile and desktop web experience, available in ten languages and in over 200 markets, ASOS customers can...

Kontoor Brands Inc

Kontoor Brands Inc is a global lifestyle apparel company, with a portfolio of some of the world’s most iconic consumer brands: Wrangler and Lee. As many others, KBI took a hit during the pandemic, and is now focused on...

Marimekko Corporation

A comprehensive range of lifestyle products, ability to adjust operations rapidly, a diverse business and distribution channel model as well as long-term work to develop the brand and digital business helped Marimekko...

Fast Retailing Co Ltd

Fast Retailing (FR) Co Ltd is a Japanese fashion powerhouse, ranked the world’s third-largest manufacturer and retailer of private label apparel in terms of sales. The company has a diversified brand portfolio with Uniqlo ...

Primark

One of the largest fashion chains in Europe and the largest clothing, footwear and accessories retailer by volume in the UK, Irish fashion giant Primark reached the shores of the United States after consolidating itself...

H&M

Rich legacy, strong financial power, determination to succeed and relentless efforts are few of the positives that make H&M ride the Corona tide, explains Sanjay Bakshi...

ZARA

Sanjay Bakshi analyses Zara’s performance since its last review and evaluates the brand’s posturing amid the onslaught of a rare pandemic....

Bodycare International

Founded in 1992 by Satish Gupta, Bodycare International is one of India’s leading brands and manufacturers of kids’ undergarments, infantwear, and thermals and loungewear for the family....

H&M

Within four years of entry, H&M has emerged as the fastest expanding international brand on India’s retail scene, setting example for followers and challenging predecessors. Sanjay Bakshi takes stock....