Usha Social Services
The Usha Silai label from Usha International is all set for a retail launch. The brand is an outcome of the Usha Silai schools, a community-based initiative that reaches out to women in remote villages across the country. Priya Somaiya, executive director of Usha Social Services (USS), who heads the Usha Silai initiative, shares the story of the USS with Meher Castelino.
Samar Firdos, Chief Manager (Design) at Lifestyle Apparel Denim Fabrics, Arvind Ltd has diplomas in textile design from the National Institute of Design and fashion design from the National Institute of Fashion Technology. He currently heads innovation in design in khadi and knits at Arvind Ltd. Firdos discusses the latest in denims with Meher Castelino.
She has carved a niche for herself as the national brand of Turkey. Her question before she approaches the drawing board is what unique can she create. The 1970 born Cigdem Akin started her career as a designer in 1988 in a leading Turkish fashion house. She went independent in 2004 to launch her eponymous brand and now retails through designer boutiques in Europe, America and the Middle East. Akin talks about the Turkish fashion industry in an interview with Fibre2Fashion.
The hype around 'designer jeans' was created by him. And the new wave of 'premium' jeans from California? Well, he was behind that too. So, speaking of behinds: Adriano Goldschmied creates the jeans that will make yours look the best, always. In 2015, Goldschmied launched a new project called 'Acynetic', where he pushed another boundary, fusing athleisure and denim by using new weaving technologies to create extremely stretchy jeans. He led the relaunch of Edwin Jeans' North American reboot in 2017. He also partnered with Lenzing last year to design a 15-piece collection that showcases Refibra. Now, he is partnering with An Original Penguin by Munsingwear for a Fall '18 collaboration that will combine Goldschmied's denim know-how with the brand's youthful aesthetic. For Fibre2Fashion, the Godfather of denim, who masterminded the rise of iconic brands such as Diesel, Replay and 7 for all mankind-Adriano Goldschmied- has answered 13 questions.
From its modest beginning in the late 1960s, Shrujan has grown into a globally renowned brand that offers a range of products from bags, belts, cushion covers, dupattas, stoles and kurtas to mobile covers, mufflers, quilts, saris, shawls, skirts, tops and wall hangings. Shrujan outlets showcase products which are embellished with a fabulous lineup of crafts like aari, aahir, chakan, gotanv, jat fakirani, jat garasiya, kambiro and khuditebha, katri, kharek, mukkko, neran, pakko, rabari and soof, which are the specialities of the Kutch region. Amiben Shroff reveals in detail the growth and work of Shrujan over the decades in an exclusive Q&A with Meher Castelino.
Divvya and Nidhhi Gambhir
Divvya and Nidhhi Gambhir started their career with the launch of their label Walnut. The brand runs into prêt, diffusion and couture. In an interview with Fibre2Fashion, the designer duo talk about styling for films, the latest trends and Naked, their new footwear company.
Sidharth Sinha has contributed to the successful rebirth and modernisation of the Dakmanda technique, and uses natural fibres for manufacturing sustainable fabric. He speaks about creating awareness of this traditional craft in an interview with Fibre2Fashion.
Threads & Shirts
Threads & Shirts is a freshly-tailored concept providing men/women a choice to opt for custom-tailored shirts rather than a usual pick out of the standard shirt block. Anisha Chaudhari, founder of Threads & Shirts explains about the concept of customised shirt to Fibre2Fashion.
India Boulevard is a San Francisco-based curated fashion marketplace that connects customers across the world with boutique designers providing customised Indian outfits. Founder Akta Adani talks in details about the concept of offering customised outfits and its market with Fibre2Fashion.