Product Focus

Megha & Jigar | Bageecha

Megha & Jigar | Bageecha

What: Collection of festive couture 2021 for women

USP: Personating a refinery of true elegance and luxury for a modern woman, Bageecha is an amalgamation for an outdoor wedding or intimate celebrations. The collection celebrates spring-summer season with relaxed silhouettes and highly detailed artistic embroidery, capturing the essence of nature and portraying the designs with thread work, sequins, kardana, french knots, zari and pipe work embroidery, showcasing the freshness and youthfulness surrounding us.

Price: Rs 59,900 onwards

Availability: At Megha & Jigar stores (from August 5, 2021)

About Megha & Jigar: Megha Kumari and Jigar Mali, known for their exceptional quality and customisations that are highly artistic, stylish and utterly sophisticated, established this label in 2013. Label Megha and Jigar is the perfect blend of the uniqueness of India’s craft and tradition with the ever-changing nature of contemporary fashion.

Alberto Torresi | Kicks Lounge

Alberto Torresi | Kicks Lounge

What: Collection of running shoes for men

USP: Intended for speed and comfort, with better traction, grip, and cushioning, the Kicks Lounge collection is apt for gym, track, or road running companions, and even for everyday wear. Premeditated to construct a comfort fit system, these shoes provide optimum support at the point of maximum weight propelling stability in movement. The soles are made of stretchable woven materials and bio-engineered mesh, engaging all eco-centric eyes towards responsible fashion.

Price: Rs 4,995 onwards

Availability: At POS across India and online at albertotorresi.com

About the company: Alberto Torresi is India’s leading iconic footwear brand. Synonym to style and comfort, the brand renders uniquely crafted shoe range in the finest leather with shock cushioning and sturdy gripping soles.

The Pant Project | Inca

The Pant Project | Inca

What: Collection of pants and shorts for men

USP: The Inca collection is inspired from Peru’s landscapes. The custom-made styles come in three fresh colours – autumn rust, forest green and tulum turquoise, depict Peru’s rainbow mountain, Amazon jungles and the Pacific Ocean coast respectively. The All-weather Essentials, a smart technology of water-repellent fabric, allows the clothing to withstand any seasonal chaos, makes them water & stain repellent. Quick to dry & cool to touch, the feather-light pants & shorts have a textured feel with added anti-microbial & bi-stretch function.

Price: Rs 2,490 - 3,490

Availability: Online on pantproject.com

About the company: The Pant Project (TPP) was launched in October 2020 and from the very beginning, TPP has distinguished itself by positioning their brand as an entirely digital full-service e-tailor for custom-made men’s pants in India.

Khadi and Village Industries Commission (KVIC)

Khadi and Village Industries Commission (KVIC)

What: Khadi cotton babywear and handmade paper slippers (0-2 years)

USP: The collection of sleeveless vests and frocks is made with 100 per cent hand-spun and handwoven cotton fabric that is soft on sensitive skin of the children and prevents from rashes or skin irritation. The collection also features handmade paper “use and throw” slippers which are 100 per cent eco-friendly and cost-effective.

Price: Rs 599 onwards

Availability: At Khadi showroom in Connaught Place, New Delhi and online on khadiindia.gov.in

About KVIC: KVIC is a statutory body formed by the government of India under the KVIC Act of 1956 that aims to nurse employment and economic uplift in rural India. KVIC constituted as an apex body under the Ministry of Micro, Small and Medium Enterprises to help plan, promote, facilitate, organise and aid in the development of Khadi and Village Industries in rural India in conjunction with other agencies involved in rural development.

Birkenstock x Jil Sander

Birkenstock x Jil Sander

What: Autumn Winter 2021-22 collection of unisex footwear

USP: This collection of unisex shoes and sandals is conceived by Jil Sander’s creative directors Lucie and Luke Meier, who have blended the sense of luxury, comfort, and design with the authentic Birkenstock silhouette. The three existing models Arizona, Milano and the Berlin, have all been reimagined, sporting an exaggerated silhouette with rounded, wider and higher profile and larger outsoles, resulting in a strong look and grounded footprint. Whereas new Velan model is a reinvention of the Berlin closed-toe sandal, with a soft nappa strap to wrap around the ankles.

Price: Rs 29,990 onwards

Availability: Online on Birkenstock.in/1774.com

About Birkenstock: Headquartered in Germany, Birkenstock is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the Birkenstock footbed.

About Jil Sander: Jill Sandler is a high-end luxury clothing brand. Launched in 1968 by Jil Sander, the fashion house presented its first women’s collection in Hamburg in 1973. Three years later, Jil Sander GmbH was founded in Hamburg. In 1994, the brand’s first showroom opened in Milan, later becoming the creative and operative headquarters of the company.

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