Product Focus

Adidas Originals| Stan Smith

Adidas Originals| Stan Smith

What: Collection of sneakers

USP: Primegreen, a series of high-performance recycled materials developed by Adidas, have been used to make these sneakers. The silhouette classic green and white colorway along with added elements signify the importance of environment and sustainability.

Price: Rs 7,999 onwards

Availability: At selected Adidas originals stores and online at shop.adidas.co.in

About the company: Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specialising in shoes, shirts, coats, bags, sunglasses and other accessories.

Azzaria | Nauticos Lingerie

Azzaria | Nauticos Lingerie

What: Collection of lingerie

USP: The lacey lingerie is designed with a soft, skin-soothing fabric and adjustable straps to provide comfort with the right lift. The lingerie comes with transparent side panels that look sassy. The range is available in black and wine-red colour.

Price: Rs 1,349 onwards

Availability: Online at azzaria.co.in

About the company: Azzaria’s vision is to provide the best quality of lingerie for women as a symbol of empowerment and to allow women to utilise the best quality of undergarments for themselves, promoting a healthy image of self-care and self-awareness, which are important components of a woman’s life.

Alberto Torresi | Boots-Up

Alberto Torresi | Boots-Up

What: Collection of footwear for men

USP: The collection consists of all new range of classic yet modern boots in the finest quality of leather, especially crafted for contemporary men. The boots can double up as a formal or casual wear.

Price: Rs 5,995

Availability: At POS across India and online at albertotorresi.com

About the company: Alberto Torresi is India’s leading iconic footwear brand. Synonym to style and comfort, the brand renders uniquely crafted shoe range in the finest leather with shock cushioning and sturdy gripping soles.

Rabitat

Rabitat

What: Collection for kids

USP: Suited to kids between the ages of 0-6, Rabitats baby range includes swaddles, bottles, baby loungers, organic bedding, quilts, towels while preschoolers can be indulged with the coolest school tools including bags, sippers, insulated food jars and more.

Price: Rs 349 - 2,799

Available: At Mothercare, Hamleys and other smaller children’s stores and also online at rabitat.com, Amazon, Myntra, Nykaa and Flipkart

About the company: Brothers Sumit and Siddharth Suneja are the founders of Merlin First & Co which is parent company of Rabitat which is a homegrown parenting brand that aims to enhance each parent’s life with its innovative and safe solutions.

Sukriti and Aakriti | Sassy Scallops

Sukriti and Aakriti | Sassy Scallops

What: Womenswear collection

USP: The collection showcases sustainability in a spectrum of spectacular shades, embroideries and enduring silhouettes! Popular trendsetters and Bollywood celebrities put their own unique spin on the labels ensembles by styling them with panache.

Price: Rs 30,000 onwards

Availability: Online at sukritiandaakriti.com

About the company: Diverse in design and eclectic in taste, Sukriti & Aakriti, the label is an endeavour undertaken by creative heads, Sukriti Grover and Aakriti Grover. The label from the start has adopted sustainability and eco-consciousness in their collections.

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