With brick-and-mortar stores, the consumer can feel and actually try-on the garment. On the other hand, the goal of the e-commerce retailer is to differentiate themselves from everyone else. However, ...

An overlooked but mighty issue exists within the e-commerce industry, drowning retailers in unaccounted-for expenses and time: returns. Returns have always been a nuisance for companies in the...

Sportswear demand benefitted from several shifts in trend over the last decade, but the last two years saw tremendous pick up. As work from home became necessary and home fitness became the only...

The textile industry in India is the only industry that provides huge employment for both skilled and unskilled labour. This makes a great contribution to employment generation, next only to the...

The 2020 pandemic left buyers and suppliers in a delicate state. In response to the crisis, many large fashion brands canceled orders they made with manufacturers, refusing to pay for completed...

The first two parts discussed how trending technologies are changing the way in which the relationship between retailers and consumers can be less distant and more engaging. However, the picture is...

COVID-19 and the digital disruption accelerated the expectations of the customers towards their shopping behaviour and brand preferences that challenged the way in which the traditional shopping...

The pandemic has accelerated the growth of online retail platforms and resulted in people making more online purchases sitting in the comforts of their home rather than venturing outside. This has...

Since a long time, technology has been transforming consumer behaviour and reshaping the relationship between humans and organisations. However, the Covid-19 pandemic has been an unexpected catalyst...

Effective leadership in the time of the pandemic. Enterprises require a new type of leadership to meet the challenges that the coronavirus pandemic has been regularly hurling along the way. The...