Gen Z places high importance on sustainability, inclusivity, and technology, and their purchasing power is projected to reach $360 billion by 2030. Brands must embrace customisation, leverage social ...

Girl Math, a playful concept from social media, helps shoppers justify fashion purchases by focusing on value, such as cost-per-wear. It encourages smarter, more sustainable buying by linking...

Showrooming lets shoppers browse in-store but buy online for better deals, while webrooming involves online research before purchasing in-store. Retailers are adapting by enhancing in-store...

The fashion supply chain involves stages from design to retail, ensuring efficiency and sustainability. Sustainability and ethical practices are key drivers, with brands adopting eco-friendly...

Graduates need a mix of technical skills, business acumen, and adaptability to succeed in the garment industry. Mastering design software, supply chain management, and communication ensures career...

AR & VR enhance shopping with virtual try-ons, immersive stores & personalised experiences, boosting engagement & reducing returns. These technologies cut costs by minimising samples, enabling...

ZARA thrives on trendy designs, affordability, and fast fashion cycles that create urgency. Brand image, pricing, and product quality shape consumer perception, while peer and influencer influence...

Q-commerce is transforming fashion retail in India, enabling delivery of clothing and accessories within 60 minutes. Growing at 75-85 per cent annually, it offers speed, personalisation, and impulse...

India's fast fashion market grew 30–40 per cent in 2024, valued at $10 billion, with potential to hit $50 billion by FY31. Key challenges include long lead times, excess inventory, and stockouts....

Small businesses in India are cutting Cash on Delivery (COD) orders by 70 per cent to reduce rising operational costs and manage risks. They are promoting digital payments like UPI and wallets for...