Retail View All

The pandemic has accelerated the growth of online retail platforms and resulted in people making...
Since a long time, technology has been transforming consumer behaviour and reshaping the...

E-commerce View All

India is famous for rich culture, spicy food, Hindi film industry, temples, festivals, population,...
The Competition Commission of India has called for greater transparency by e-commerce marketplaces...

Features View All

Is there such thing as affordable sustainable clothing? Oh, yes! It’s crazy how many people still believe that high-quality, sustainable clothes can’t be cheap. In the beginning, I also had problems...
Supply Chain Challenges Of D2C Brands And How To Overcome Them

Direct to consumer or “DTC” brands have come into prominence in the last few years and experienced...

This Could Be The Success Story Of Any Brand

An easy breezy read, My Journey Through Lala Land – From Salesman to CEO (Notion press) by BD...

The Benefits of Clothing Care Labels

Clothing labels are the most important part of any garment because they provide instructions to the ...

Trends View All

A Grand Mix

The first digital India Couture Week showcased the skills of master craftspeople and embroiderers that have made Indian bridalwear one of the most

Product Focus View All

Antar-Agni

What: Collection of footwear for men and women

USP: The collection comprising pleats, wrinkled and criss-cross slip ons are designed by a holistic approach towards creating shoes with the surplus fabric of each garment that portrays a different version of the same element and creates a look of re-imposing the details of the garments in the shoes as well. The textures are intertwined in variations of fabrics which include cotton silk and handwoven cotton and are curated with minute details...

Designer Watch View All

Tony Ward

Tony Ward

"You have to truly understand what your client wants, know her needs, what...

Ritu Beri

Ritu Beri

"The young Indian woman has evolved considerably and so has her fashion...

Prathyusha Garimella

Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Kay Unger

Kay Unger Design

"If you really want to pursue fashion, it is fine. But it is a very difficult...