E-Commerce Articles

Building brand awareness: Top 3 tips for increasing your market presence
Building brand awareness: Top 3 tips for increasing your market presence

From swatting away popups to splurging truckloads of money on mobile advertising, textile businesses are leaving no stone unturned to grab their audience's attention. According to eMarketer,...

Fashion takes e-asy way out
Fashion takes e-asy way out

The year gone by saw a number of mergers, acquisitions and launches in the e-commerce space in India. The year also saw cutthroat competition between the Big Two of online retail, Amazon India and...

How critical is sampling to buying textile online?
How critical is sampling to buying textile online?

majority of B2B concerns are using innovative technology to replace samples, says Mihir Shah. The Indian consumer has always favoured the physical feel of a product over buying it only on visual...

Online retail landscape in India
Online retail landscape in India

The Indian retail industry has come of age, says Gaurav Khurana. India has emerged as one of the most dynamic retail industries in the world. Accounting for over 10 per cent of the country's Gross ...

Home textiles: The big opportunity
Home textiles: The big opportunity

The Indian home textiles market is growing by leaps and bounds encouraging textiles and apparel players to diversify into home textiles, and e-commerce giants are adding 'home' segments on their...

'Everything should be accessible to everyone'
'Everything should be accessible to everyone'

Digital India can connect rural areas with high-speed Internet networks, allowing e-commerce to reach parts of India, which are currently served only by unorganised retail. Apart from reaching out to ...

Framing Sustainability For E-commerce
Framing Sustainability For E-commerce

Introducing the E-commerce Sustainability Quotient MatrixIn a war to capture that fleeting consumer loyalty, most e-commerce stores in India are currently operating in the deep-discounting mode and...

M-commerce: Turning point for digital media in India
M-commerce: Turning point for digital media in India

The year 2014 was significant for the Indian digital media and the entertainment industry. With a favourable global economic environment, the top global organisations predicted outstanding growth...

The 'Make In India' Mantra Finds Its Cradle
The 'Make In India' Mantra Finds Its Cradle

The e-commerce road is not without pitfalls. Early caution and proper strategic direction and actions can ensure unprecedented growth and complementary benefits, says the Advisor to Tommy Hilfiger &...

Omnichannel: New buzzword for clothing merchants
Omnichannel: New buzzword for clothing merchants

Clothing is one of the most purchased product categories in global B2C E-commerce. It is in close competition with consumer electronics and travel categories for the title of the leading category in...

expert speak VIEW ALL

The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel | Jun 24,2016
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta | Jan 23,2016
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra | Sep 02,2015
The ‘apparel’, ‘clothing’, ‘garment’, ‘fashion’ and ‘lifestyle’ industries have undergone two...
Posted by
Dr. Darlie Koshy | Aug 20,2015
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta | Dec 23,2016
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta | Sep 11,2015
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh | Jan 21,2016
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash | Apr 25,2016
It was in 1987 that Asif Merchant got into the business of wholesaling of footwear. He bought from...
Posted by
Asif Merchant | Sep 02,2015
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn | Feb 04,2016