E-Commerce Articles

The fallout in Indian e-commerce
The fallout in Indian e-commerce

Unsustainable business models, discount-driven marketing and lack of product and service differentiation have made India's e-commerce sector a gruelling battleground. Gurgaon-based Wazir Advisors...

Future of textile MSMEs- B2C exports
Future of textile MSMEs- B2C exports

E-commerce has grown rapidly in recent times and is expected to reach new geographies, soon encompassing all markets, says Rajveer Singh. The e-commerce market is booming. The Chinese e-commerce...

Clothes maketh a man
Clothes maketh a man

The common perception seems to be that men pay no attention to their clothes; they might as well dress in the dark as they just throw on a pair of pants and a shirt!! Nothing could be more incorrect. ...

Building brand awareness: Top 3 tips for increasing your market presence
Building brand awareness: Top 3 tips for increasing your market presence

From swatting away popups to splurging truckloads of money on mobile advertising, textile businesses are leaving no stone unturned to grab their audience's attention. According to eMarketer,...

Fashion takes e-asy way out
Fashion takes e-asy way out

The year gone by saw a number of mergers, acquisitions and launches in the e-commerce space in India. The year also saw cutthroat competition between the Big Two of online retail, Amazon India and...

How critical is sampling to buying textile online?
How critical is sampling to buying textile online?

majority of B2B concerns are using innovative technology to replace samples, says Mihir Shah. The Indian consumer has always favoured the physical feel of a product over buying it only on visual...

Online retail landscape in India
Online retail landscape in India

The Indian retail industry has come of age, says Gaurav Khurana. India has emerged as one of the most dynamic retail industries in the world. Accounting for over 10 per cent of the country's Gross ...

Home textiles: The big opportunity
Home textiles: The big opportunity

The Indian home textiles market is growing by leaps and bounds encouraging textiles and apparel players to diversify into home textiles, and e-commerce giants are adding 'home' segments on their...

'Everything should be accessible to everyone'
'Everything should be accessible to everyone'

Digital India can connect rural areas with high-speed Internet networks, allowing e-commerce to reach parts of India, which are currently served only by unorganised retail. Apart from reaching out to ...

Framing Sustainability For E-commerce
Framing Sustainability For E-commerce

Introducing the E-commerce Sustainability Quotient MatrixIn a war to capture that fleeting consumer loyalty, most e-commerce stores in India are currently operating in the deep-discounting mode and...

expert speak VIEW ALL

Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash | Apr 25,2016
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta | Dec 23,2016
It was in 1987 that Asif Merchant got into the business of wholesaling of footwear. He bought from...
Posted by
Asif Merchant | Sep 02,2015
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel | Jun 24,2016
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta | Jan 23,2016
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta | Sep 11,2015
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra | Sep 02,2015
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh | Jan 21,2016
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn | Feb 04,2016
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta | Aug 12,2017