The word 'fashion' holds a different meaning for everyone. For some, it means uniqueness, art, creativity, culture and expression, and for others it represents a way of life. The fashion industry...

Though the trend towards sustainable fashion is positive and slows down the degradation of nature the textile industry is responsible for, it does little in the way of restoring used resources back...

White’s the colour for Holi forever – even for your kurta-pyjama set – just so that the dyes hurled and splashed and smeared, up your style quotient. The Festival of Colours Holi – is here and here...

Last week, during a talk with investors, suppliers and retailers, I was asked if fast fashion can really be sustainable. We could include other business segments like luxury in this question. Fashion ...

The term e-commerce is not new, but the pandemic has only accelerated the mode of online shopping. E-commerce sites are trying more than ever to lure customers with discount options, personalisation...

Known for its double G logo, Gucci is an Italian luxury fashion company and one of the most popular brands in the world right now. In general, what makes Gucci so expensive is the brand’s rich...

Innovations in digital technology have proved to be a boon for fashion. From an Alexa or a Siri giving company to lonely hearts, a music app advising us on what music to listen and when, a google map ...

Fashion, as a business model, depends on obsolescence of old clothes to make room for new ones. But, where do these obsolete garments go? Unfortunately, they create piles of waste, some of which get...

Inspired by country’s history and culture, a new wave of Egyptian clothing is emerging. For decades, designers have used ancient Egypt as a reservoir of inspiration. In return, these designers have...

Brands lie at the core of the fashion industry. Till now, brands had conventionally functioned in certain straight-jacket ways, and the rest of the industry had little option but follow the lead. The ...