Featured Articles

Advantage D2C: How fashion brands are making the most of the platform to get a slice of the growing apparel market
Advantage D2C: How fashion brands are making the most of the platform to get a slice of the growing apparel market

Advantages of the Direct to Customer (D2C) business model over traditional business set up where retailers must go through layers of middlemen and building a direct contact with customers becomes...

Customer Lifetime Value – The Essential Marketing Mantra
Customer Lifetime Value – The Essential Marketing Mantra

Post Covid the basic human lifestyle changes have started to happen. To put it in a nutshell, slowly the mouse and keypad will be antique pieces and “voice and hand gestures” will be the new user...

5 Indian Traditional Handworks that are in Vogue
5 Indian Traditional Handworks that are in Vogue

Handicrafts like the Gota Patti and Kashidakari are making a comeback thanx to our designers who are showing interest in these intricate works and the common public who are lapping them up in their...

The World of Sustainability Just Suffered a Loss
The World of Sustainability Just Suffered a Loss

The textile industry is often touted as one of the biggest polluters to the environment. The need of the hour is to provide complex solutions to the complex nature of the textile industry issues by...

Antimicrobial Finish in Textile during COVID-19
Antimicrobial Finish in Textile during COVID-19

The textile industry is one of the most important industries as it provides clothing--one of the basic needs of human life.The textile industry has had many ground breaking innovations in the past...

5 Foolproof Steps to Name Your Clothing Brand
5 Foolproof Steps to Name Your Clothing Brand

Congratulations, you have decided to start your own fashion line! The name that you select for your line should be one that can carry you from the launch date of your business to several years in the ...

What Are Our Industry's Greatest Challenges?
What Are Our Industry's Greatest Challenges?

The pandemic has highlighted weaknesses in traditional business practices. It has also underscored the inherent inequities of the consumer society. Robert Antoshak suggests ways to repel the...

How utilitarian approach towards dressing has taken a forefront
How utilitarian approach towards dressing has taken a forefront

The forced stay-at-home culture ushered by the pandemic has led to the rise of utilitarian approach towards dressing where people choose to dress up in casual and comfortable clothing while they run...

Best 12 Outfit Generator Apps And Websites Of 2021
Best 12 Outfit Generator Apps And Websites Of 2021

They’re still there, alive and kicking. But, we’re in 2021, and it is time to start exploring the world of algorithm-generated styles. In this article, I have compiled the best and hottest outfit...

A Trade Show Game Plan for Emerging Designers
A Trade Show Game Plan for Emerging Designers

when you attend any sort of event or convention, what draws you to certain booths? The answer to this question likely depends on context. When it comes to fashion trade shows, there is a detailed...

expert speak VIEW ALL

Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo