1988:
Nunzio Colella founded the company "Capri SRL" and created a project ALCOTT. A fashion democratic concept: fast fashion and low cost.

1990:
The first flagship store ALCOTT was opened in Naples. From then on, the company had expanded quickly, starting an important project of national development which leaded the company to open about 100 dealers, each one with an exhibition hall of at least 250 square meters.

1996:
The first showroom ALCOTT was opened inside a distribution center in the South of Italy an area of 1000 square meters inside "CIS" in Nola (Naples).

2000:
The company "Capri SRL" strengthened its property buying an ancient building, an architectural and landscape estate in the city of Naples, in Toledo Street. 1200 square meters of show floor for the first ALCOTT megastore.

2001:
The main headquarter was inaugurated: ALCOTT Headquarter, an area of 2000 square meters.

2003:
The company opens up Shopping Centers and International markets in Spain, Saudi Arabia, Egypt, Morocco, Germany and United Arab Emirates.

2005:
In Bologna, ALCOTT opened its second showroom in the industrial center "Centergross".

2006:
The company keeps growing thanks to the Franchising and "shop in shop" methods: exclusive ALCOTT corners, inside selected dealers.

2007:
The first ALCOTT Concept Store opened in Corso Vittorio Emanuele, the main street in Milan, a reference city for fashion.

2008:
The company started its expansionist project in the Direct Retail successfully. During the year, the company opened 25 big stores in its possession.

2009:
The agreement with the important Spanish chain "El Corte Inglés" was signed. It provides for the opening of 70 corners within only four years. The company also signed another agreement with an important Indian group in order to open 10 franchise dealers. The same year ALCOTT brand entered the outlet market.

2010:
The third showroom opened in Milan Textile Center in Cernusco sul Naviglio.

2011:
The soul of the brand refreshes completely thanks to the renewal of the historic Flagship store in Toledo Street: ALCOTT Revolutionary Store. This is the symbol of a concept revolution which Capri SRL extends to its whole sales network.

2012:
The company Capri SRL keeps going to the same way, the opening of 50 stores during the year and a new Franchising project with a successful option are scheduled.