Concept Store:

ALCOTT dealers are not simple shops, but they are Revolutionary Concept Store.

As a precursor, ALCOTT has been the first brand in Italy which has adopted a revolutionary concept, showing itself as a free lifestyle: it welcomes clients as people, with their own style and personality; a concept store where spaces make the client live in an atmosphere of freedom and where choosing an article of clothing depends on tastes and personality.

Collections, clear exhibitions, music and employees contribute to offer a communicative message to their clients, to make them live the ALCOTT experience.

When the client enters their spaces, he feels that fashion is fun, easy and inspiring. Interior spaces and displays help him to feel free of choosing autonomously.

In order to strike clients, stores are fit out with finest details, from light to fitting by a team of experts who design dealers bearing in mind structural and location requirements.

Clear and basic lines, design elements with vintage objects, catchy colours, wide surfaces and well arranged spaces, everything is conceived to emphasize clothing and to let client choose freely.

Outlets:

In between 2010 and 2012, the Capri Group has gone through many changes and also saw the brand ALCOTT entering the outlet market with four stores opened between 2010 and 2011, and two planned for 2012, ALCOTT also conquered groups such as the McArthur Glen, following the footsteps of Gutteridge, already present in the outlet market since 1998.