Brand Stories

Marimekko Corporation

A comprehensive range of lifestyle products, ability to adjust operations rapidly, a diverse business and distribution channel model as well as long-term work to develop the brand and digital business helped Marimekko...

Fast Retailing Co Ltd

Fast Retailing (FR) Co Ltd is a Japanese fashion powerhouse, ranked the world’s third-largest manufacturer and retailer of private label apparel in terms of sales. The company has a diversified brand portfolio with Uniqlo ...

Primark

One of the largest fashion chains in Europe and the largest clothing, footwear and accessories retailer by volume in the UK, Irish fashion giant Primark reached the shores of the United States after consolidating itself...

H&M

Rich legacy, strong financial power, determination to succeed and relentless efforts are few of the positives that make H&M ride the Corona tide, explains Sanjay Bakshi...

ZARA

Sanjay Bakshi analyses Zara’s performance since its last review and evaluates the brand’s posturing amid the onslaught of a rare pandemic....

Bodycare International

Founded in 1992 by Satish Gupta, Bodycare International is one of India’s leading brands and manufacturers of kids’ undergarments, infantwear, and thermals and loungewear for the family....

H&M

Within four years of entry, H&M has emerged as the fastest expanding international brand on India’s retail scene, setting example for followers and challenging predecessors. Sanjay Bakshi takes stock....

ZARA

In May 2010, fashion giant Zara launched its first Indian store at the Select City Walk mall in New Delhi. Almost a decade later, Sanjay Bakshi takes stock of Zara’s Indian journey....

KKCL

Launched in the 1970s by Brothers Jain, Kewal Kiran Clothing Ltd (KKCL) had a turnover of Rs 462 crore last year. It has now gone into an expansion mode....

Spykar

After fighting downturn in the industry for two years, Spykar is rebuilding itself. It is increasing its offline presence, going omni-channel with the launch of its e-commerce portal, coming up with a womenswear line,...

Raymond

It is makeover time at Raymond. The Raymond Shop (TRS) outlets are being renovated across the country to offer bespoke services, upgraded technology and a more contemporary ambience to customers. The brand is launching...

Being Human

Being Human is a clothing brand with a heart. In a unique licensing arrangement with The Salman Khan Foundation, Mandhana Industries entered an 18-year deal with an investment of Rs 150 crore in 2011. Royalties from the...