ALCOTT's new project is ALCOTT Catalogue; they print catalogue every 2 months i.e. 6 catalog for year. It's a magazine named ‘0.53’. They are a fast fashion company and have always new products in their stores. For this reason they need a strong catalog and communication like this. In the magazine you will find the news about Alcott world, about fashion (make up etc), about social, about new trends and you can look all new items you find in all Alcott shops.

In order to replace the idea of the seasonal catalogue, no longer useful in such a fast pacing fashion scene, ALCOTT launches a brand new, innovative concept not only to bring out the fabulous S/S 2012 Collection, but also to introduce the latest trends in an eye-catching format: a perfect glossy to begin the new season in style! From next season’s denim, to the make-up trend directly from the catwalk of London, Paris and New York, Alcott Magazine is the must have accessory of 2012, the new way of keeping up with fashion!