How long have you known that you need to lose weight? Quit smoking? Improve your selling skills? If you have known that one or more of these issues are important to your life, why haven't you done...

When people hear the term merchandising, many think of window displays or perhaps the mass proliferation of Disney memorabilia. However, merchandising is a much broader concept, encompassing...

The storefront is the most visible part of a retail or business house for the customers or the commuters. Remember the good old rule, the first impression is the best and the last impression. Hence...

The need for superb customer service is not startling, and the means for bringing it about are relatively well known. Nevertheless, too many businesses seem to accept the need and means in theory but ...

As a retailer, whom do you serve? Think a bit before you answer. Determining what makes you special as a retailer is not always easy. Finding customers who value what you offer is difficult at best....

When we think of mannequins we often recall images of winter and window display scenes. Most people associate mannequins with retailing and department stores. What some people don't realize is the...

I have an acquaintance who supplies products to the small business retail trade. He decided a few years ago that he was happy with the level of business he had. He stopped all forms of new marketing...

Traditionally, the retail industry has lagged behind other industries in adopting new technologies, and this holds true in its acceptance of BI technology. Some industries, such as financial...

There exist many definitions of marketing, in fact, too many. Together with the progression of the Internet, and consequently the development of new marketing techniques, technologies and stratagem,...

Quick, what's the typical greeting used most often by 60% of retail stores? You're right if you guessed, “Can I help you?” The visitor's usual response, “No thanks, just looking.” The problem is the...