As a retailer, whom do you serve? Think a bit before you answer. Determining what makes you special as a retailer is not always easy. Finding customers who value what you offer is difficult at best....

When we think of mannequins we often recall images of winter and window display scenes. Most people associate mannequins with retailing and department stores. What some people don't realize is the...

I have an acquaintance who supplies products to the small business retail trade. He decided a few years ago that he was happy with the level of business he had. He stopped all forms of new marketing...

Traditionally, the retail industry has lagged behind other industries in adopting new technologies, and this holds true in its acceptance of BI technology. Some industries, such as financial...

There exist many definitions of marketing, in fact, too many. Together with the progression of the Internet, and consequently the development of new marketing techniques, technologies and stratagem,...

Quick, what's the typical greeting used most often by 60% of retail stores? You're right if you guessed, “Can I help you?” The visitor's usual response, “No thanks, just looking.” The problem is the...

‘Window display’ is the fine art of displaying store merchandise in the store window. Window display is emerging as the new mantra in retail and is fast changing from a dull, uninteresting exhibition ...

Predicting retail trends is never a task for the faint-hearted. So much risk is tied to the fickleness of consumers, who, as a collective class, are changing their buying preferences and habits with...

RFID is not a new concept. RFID tags consist of silicon chips and an antenna that can transmit data to a wireless receiver. With the field of wireless reading device, hundreds of tags can be read in...

Would you believe that your ability to provide quality customer service to your clients is at least as important as your ability to get them results from their training program? Did you even know...