Sudarsana was elated when she found her favorite brand of fashion item in the shop, and she purchased it. After a fortnight, she was surprised to receive fabulous offers from the same brand at...

Supply chain management coordinates activities, people & resources to move goods from suppliers to consumers efficiently. It involves planning, logistics, inventory & information sharing to reduce...

Reverse logistics has transformed into a critical, data-driven strategy enabling cost reduction & increased profitability. By integrating refurbishment, parts reuse & real-time analysis, companies...

This study examines how flat versus arcade store windows affect consumer perceptions (promotion, merchandise, fashion) and shopping attitudes (store entry and purchase intent) in retail clothing....

To make informed decisions, businesses must convert raw data into meaningful information. Integrating various data sources enables true Business Intelligence supporting key performance indicators and ...

During the past decade, logistics has gained an increasing importance among businesses. Reverse logistics has now become the point of focus for all businesses. A report says that out of every $100...

Visual merchandising is inexistence since the dawn of civilization and prevails anywhere a trade activity takes place. Its like an alluring cover of a book which sparks interest in theminds of the...

Mass customisation merges personalisation with mass production, offering unique products at standard prices. Enabled by technology, it enhances customer satisfaction, reduces inventory risk, and...

In premium retail, polished salesmanship and personalised service can drive purchases beyond customer budgets. Staff act as brand ambassadors, offering expertise and genuine engagement. Training and...

In today’s "Globalised Economy" the more obvious developments of the current industrial generation concern the use of information technology in communication, and mechanisation in production.