Psychology is a science of the human mind and behaviour. Wikipedia describes psychology as the “study of the soul”. Visual Merchandising (VM) is a clever way to exhibit products with the intent to...

Indians have developed a strong affinity towards luxury items. Global luxury brands are making a beeline into the Indian luxury retail segment. The sector has grabbed immense attention in the recent...

The Loyalty programme is generally assumed as the behavioral aspect of the customer related with the repeat buying. But if the customer is attached with you because she has no better alternative,...

After making necessary arrangements and setting up a retail shop comes the part of products sourcing. Be it a retail or wholesale trade, sourcing wholesale clothing products is the most important and ...

If you just opened a clothing store, then there are a couple of clothing store fixtures that you will need to have in order to make your store complete. In order for any clothing store to get...

H&M is cautious about entering the Indian market despite recent relaxed regulations allowing 100% foreign ownership. The retailer is concerned about mandatory sourcing 30% of products from small...

Retailers in the competitive apparel industry use innovative loyalty programs to convert one-time shoppers into long-term customers. By offering rewards and benefits, such as points redeemable at...

Mystery shopping effectively evaluates sales performance and customer satisfaction by assessing staff behavior and store appearance. It helps retailers enhance service and adapt to market conditions. ...

Flash sales have revolutionized e-retail by enticing shoppers with limited-time offers and significant discounts. Targeting thrill-seekers and savvy shoppers, these sales help brands quickly sell...

Concept stores are a new retail trend focusing on creating unique shopping experiences by presenting products in a way that connects with customers emotionally. Unlike multi-brand outlets, they...