Purpose-driven marketing is gaining momentum in Pakistan as brands align their missions with societal and environmental values. With Millennials and Gen Z seeking ethical and responsible practices,...

A spring capsule wardrobe offers versatile, quality pieces for day-to-night looks, catering to fashion-conscious, eco-friendly consumers. Key items include outerwear, trousers, dresses, skirts, and...

Fast delivery and virtual storefronts are essential for today’s shoppers. Brands that partner with marketplaces to offer quick delivery while showcasing their products in engaging virtual formats...

The fashion industry is shifting towards on-demand manufacturing, producing garments only after an order is placed, reducing waste and overproduction. Key benefits include reduced inventories, cost...

Live shopping is revolutionising the retail experience by offering real-time product demonstrations and interactive consumer engagement. Originated in China, this trend is rapidly spreading globally. ...

The children’s fashion market is lively and playful, constantly evolving to meet the needs of parents and caregivers. Children strongly influence their parents’ purchasing decisions, with parents...

Visual merchandising is a crucial aspect of retail strategy, significantly shaping the shopping experience and driving sales. This article delves into the key principles and techniques, demonstrating ...

Big apparel brands are boosting efficiency and sustainability by integrating AI into supply chains. AI enhances forecast accuracy, inventory management, and reduces waste. Future AI applications will ...

Effective merchandising is essential for adapting to fast fashion trends and maintaining efficient SCM. The integration of technology and data analytics has revolutionised merchandising practices,...

Contrary to popular belief, the garment industry has rules and regulations, which honest retailers follow but others do not. EU retailers have adapted by enhancing quality to maintain consumer...