Guerrilla marketing uses unconventional, surprise-driven strategies to captivate audiences and boost apparel retailers' profits. Originating from Jay Conrad Levinson's concept, it parallels guerrilla ...

Beijing's retail market reflects an economic slowdown and a shift to online shopping. Retail sales grew by 11.7% in the first half of the year, below the 15% benchmark for robust growth. High-end...

India's retail sector has been a focus of policy debates over FDI, aimed at reducing deficits and boosting the rupee. Ranked fifth in AT Kearney's 2012 GRDI, the sector was projected to grow from...

Despite debates over FDI in Indian retail, online stores like Myntra, Snapdeal, and HomeShop18 are offering discounted Western brands such as Abercrombie & Fitch and American Eagle, which have yet to ...

Digital retail is one of the most advanced concepts in the world of apparel retail. It includes online retailing and retailing with mobile apps. Buyers are gradually shifting their interest from...

The implementation of law in favor of bringing Foreign Direct Investment (FDI) in retail to India finally took place. People across the country had differing opinions. Some were in favor of the law...

Global retailers like Walmart and Tesco are cautious about FDI reforms in retail, given past policy reversals and political instability. Investors await clarity on conditions, state-wise rules, and...

Indian shoppers, influenced by economic trends, value deals, bulk buys, and dynamic retail experiences. Modern trade grows as "crossover shoppers" balance kiranas and supermarkets. Retailers use...

This study examines the resilience of Swedish textile and clothing SMEs during the 1990-93 and 2007-09 economic crises. It highlights challenges like bankruptcies and financial disruptions and...

Sale is all about creating demand for a product through persuasion. Motivating the customer to take the buying decision is the most desirable consequence of any marketing exercise. Key to effective...