Retailers are shifting from traditional, location-based strategies to customer-centric approaches, leveraging smartphones, social media, and multichannel retailing. By engaging customers through...

Generation Y (ages 13-24) in India is a key demographic for retailers, characterized by impulsive buying, a desire for individuality, and a preference for branded, trendy clothing. They influence...

Visual merchandising enhances retail sales by creating an inviting store environment that emotionally connects with customers. It involves strategic product displays, lighting, and themes. While...

Retail thrives by valuing customers and adapting to their needs. Success lies in generating value, providing perceived value, and being hard to replicate. Indian shoppers focus on affordability and...

Web 2.0 fosters participatory sharing and collaboration, with social media transforming activities like education, business, and marketing. India's Gen Y, empowered and internet-savvy, drives the...

Product pricing is crucial for retailers, impacting profits and serving as a key marketing tool. Effective pricing strategies require understanding product costs, including the cost of goods...

Retailers face challenges this holiday season due to economic uncertainties and cautious consumer spending. A Reuters survey reveals 27 per cent of Americans plan to cut holiday spending, while 55...

Promotional analysis assesses the impact of marketing efforts like discounts, advertising, and campaigns using past data to refine strategies for profitable results. Promotions are essential for...

Retailers must adapt to changing trends and customer preferences by enhancing their value proposition and innovating retail formats. While malls once dominated middle-class shopping, single-brand...

Competing in a high-pressure business scenario has become a challenge for retailers. As an effective alternative sales channel sellers are looking at the internet, which gives them direct access to...