Not content to lead the market with product alone, Van Heusen has long been an innovator in apparel marketing and promotion. In the 1930s, the company placed regular ads in the Saturday Evening Post, and in the ’40s, Van Heusen became one of the first companies in the world to use celebrities to endorse its brand. Mickey Rooney, Anthony Quinn, Tony Curtis, Bob Hope, Jerry Lewis, Burt Lancaster, Jimmy Stewart, and future president Ronald Regan all proudly wore Van Heusen dress shirts. They didn’t call it “power dressing” for nothing.

Van Heusen was also one of the first apparel brands with advertising at sports stadiums, adorning outfield walls at both Ebbets Field and Yankee Stadium. Today, with the Institute of Style campaign—in which Steve Young, Jerry Rice and Deion Sanders teach the modern American man how to improve his style and swagger—Van Heusen continues to make its mark in American advertising and on American culture.

Other popular advertising campaigns are:

• Chino Cousins By Van Heusen
• Van Heusen X Lifestyle campaign
• VDOT Campaign with John Abraham
• Limited Edition Campaign – Van Heusen Woman
• Trench Campaign – Van Heusen Woman