ABOUT THE BRAND

Van Heusen is India’s No. 1 premium lifestyle brand for men, women and youth. The best-selling dress shirt brand in the world, Van Heusen has been associated with stylish, affordable and high-quality shirts since introducing the patented soft-folding collar in 1921. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category in India.

Van Heusen has consistently been ahead of the curve in understanding the evolving fashion needs of Indian professionals and making it accessible to the Indian consumer. Today, Van Heusen is not only the most preferred workwear brand, but also effortlessly straddles entire spectrum of occasions like casuals, ceremonial and partywear and this is what sets Van Heusen apart as the premium lifestyle brand.

Van Heusen has also emerged as a fashion authority: men and women now look to the brand for expert advice on what to wear, when to wear it and how to wear it. Around the country and world, Van Heusen is becoming the go-to source for the latest in fashion trends, colors and style.