BRAND PRESENCE
Van Heusen is sold in over 55 territories worldwide offering a wide range of product categories. Product categories include men’s and women’s dress furnishings, sportswear and accessories. Van Heusen’s international reputation as a quality men’s dress shirt brand is gaining recognition as a lifestyle brand in such markets as India, Chile and Peru. The brand is distributed through department, specialty and 131 Van Heusen Stores outside the United State, and continues to be a top selling brand around the world.
The brand operates in India and South East Asia under license from PVH Corp USA, to Madura Fashion & Lifestyle. Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector.