A premium lifestyle brand, Van Heusen assiduously follows the company mandate; fashion for the professional. The brand’s target audience is successful, sophisticated, multi-faceted professional who believes style is as important as substance. And Van Heusen with its distinctive and fashionable range of products helps the ambitious young professionals create their best impact, as much for his style as for his substance.

For the Van Heusen customer, elegance and style are not just fads, but a philosophy. The Van Heusen range is modern, minimalistic and timeless. It is distinguished by its high quality, and its relevance to the times, neither too edgy nor too futuristic.

Through Sub-brand V Dot, Van Heusen also addressed the needs of a younger consumer and a changing lifestyle – one who had disposable income and the attitude to go with it. V dot offers a range of clothing that was edgy, not reckless, fashionable, not flippant, youthful, not juvenile. It adds bold sophistication to the brand’s design philosophy

Though it was launched as a men’s brand, it did not take long for Van Heusen to appreciate that today’s woman is as much a stakeholder as her male counterpart in India’s growth story. The Van Heusen Woman is dynamic, well-educated, ambitious and intelligent. She lives life on her own terms, and is poised and feminine. The ‘Everyday Couture’ philosophy for womenswear recognises that today’s woman straddles many worlds and many roles with ease. The line captures her many facets, and offers her a classy, fashionable wardrobe that is truly unique.

Van Heusen’s sport-inspired casual wear ‘Van Heusen Sport’ adds a dash of fashionable modernity to the iconic 60s Ivy League ‘day chic’ look. The line is made up of soft shirts, fine-knits, laundered chinos and easy-to-wear semi-lined jackets in exceptional washes designed to give you a drape quite unlike anything. The range features fine sporting elements that elegantly round off the sporty look. Impeccably crafted inside out, these garments are designed to look as good as new even after repeated wearing and washes.

The brand’s target audience is successful, sophisticated, multi-faceted professional who believes style is as important as substance. And Van Heusen with its distinctive and fashionable range of products helps these ambitious professionals create their best impact at any occasion – be it a boardroom meeting or the Saturday brunch to seal the last minute deal or the office party to celebrate the win.