HISTORY
» 1910
Moses and Isaac aspired to expand their product line and extend their reach, so they moved business operations to New York City. A Dutch immigrant named John Manning Van Heusen looked for a partner or buyer when he met with Issac Phillips.
» 1919
The Phillips-Van Heusen alliance was born in 1919, the same year Van Heusen’s collar was patented in the United States.
» 1921
Van Heusen collars were introduced to the public in 1921 and backed by “the World’s Smartest Collar,” the company’s first advertising campaign.
» 1950
By 1950, Van Heusen and ‘Power Dressing’ became synonymous. None less than the future president of the United States, Ronald Reagan, endorsed the Van Heusen shirts.
» 1974
In 1974, Queen Elizabeth issued a Royal Warrant to John Van Heusen, whereby Van Heusen was appointed the official clothier of Buckingham Palace.
» 2005
By 2005, Van Heusen had become the world’s largest selling dress shirt brand.
» Today
Today, the Van Heusen brand, with more than 300 standalone stores is worth more than a billion in retail sales, and is available in over 70 countries, across five continents.