Today customization is regarded as the epitome of luxury. In an age where consumer goods are infinitely available, the desire for the unique and individualized is heightened. Hardy Amies bespoke taps this desire for exclusivity by allowing the customer to assume the role of co-creator.

Hardy Amies offers two in-house services: bespoke and semi-bespoke.

Bespoke
Bespoke tailoring is a labor-intensive craft. The entire process is done by hand and can take up to 12 weeks to complete. Over 20 measurements must be taken before a cutter can create an individual card pattern. The cloth is then cut and trimmed in preparation for the first fitting. At Hardy Amies we work in partnership with our clients to determine the frequency of fittings. The creation of a bespoke suit is a dynamic process shaped by the expert hands of the master tailor. The lifecycle of each garment is unique and does not reach completion until mutual consent between client and cutter has been obtained.

Semi-Bespoke
Unlike bespoke, semi-bespoke suits are adapted from existing block patterns. These patterns are then meticulously fitted to the body. The suit is created with the client's own choice of cloth, lining and hand-finished details.

Stuart Lamprell joined Hardy Amies as head cutter in 2010. Lamprell has a long history in the craft of bespoke tailoring. Having received his initial training at Gieves & Hawkes, one of the oldest establishments on Savile Row, Lamprell went on to refine his skills at Timothy Everest. Lamprell does not believe that measurements alone will determine the creation of a bespoke suit. The client's own personality must be reflected in the process through his decisions on shape, style and detail.

Hardy Amies is a proud member of the Savile Row Bespoke Association.