"A man should look as if he had bought his clothes with intelligence, put them on with care, and then forgotten all about them" - Hardy Amies

Founded in 1945, Hardy Amies is a British menswear brand, which acknowledges its heritage, and the legacy of its innovative founder. Encompassing the spectrum of English restraint and contemporary edge, Hardy Amies menswear is designed for the modern British gentleman.

Creative Director, Claire Malcolm, has channeled the brand's Savile Row roots of craftsmanship into collections which live in the moment. Drawing on the pioneering essence of Hardy Amies for inspiration, Malcolm plays with the codes of gentleman attire; pushing its governing rules to achieve startlingly fresh results.