French Connection founded its success on an original and distinctive blend of product, image and context and has continued to follow the same path ever since. French Connection continues to sell well-designed, stylish clothing that appeals to a broad market as they set out to achieve back in 1972. They endeavour to sustain the vision and attitude that French Connection had developed over the years by cementing firmly in the minds of all who work with them that they have a worthy and credible tradition of successfully matching product, image and context with a company culture that nurtures talent and thus ensures longevity.

The fashion industry is in a state of constant flux and evolution, which designers must be fast enough to respond to. To achieve this it is necessary to consider all new ideas and designs through the mind of the customer. Consequently they endeavour to find designers who closely identify with the lifestyle values of their customers, so that those same values become their own.