In 1972, when French Connection was conceived, the brand was set to create well designed, stylish clothing that appealed to a broad market. French Connection has since become synonymous with fashion and style.

In an industry inevitably obsessed with image and public perception, it is this enduring desire to create and maintain brand credibility and distinctiveness in an ever-crowded market place. Driven by innovation and change, the brand's strength lies in balancing new and exciting ideas with consistent delivery of quality and affordability. Design is the bedrock of their business around which business and economic issues revolve.