The French Connection brand operates in the fashion-orientated high street retail market offering a fashion-forward range of quality products at affordable prices.  Their customers, typically aged 18-35, appreciate that the brand is at the leading edge of high street fashion and offers quality and style in its products.  They design ranges of products for both men and women from underwear to outerwear, casual wear to suits, denim, accessories and children's wear.

Their design teams are based in London and they arrange for the products to be manufactured in specialist facilities in Europe and Asia.  The finished articles are available on high streets and in shopping malls through their network of branded retail stores in the UK, Europe and North America.  Department stores and multi-brand fashion stores also carry FCUK ranges, bought through their wholesale operations based in London, New York, Milan and Hong Kong.

To further extend the distribution they have granted franchises and licences for high quality retailers to operate French Connection branded retail stores in the UK, Middle East, Asia and Australia.  These customers are supplied through the wholesale channel in the relevant territories giving rise to three main geographic bases for their business as described below.  FCUK licensees in Japan, Hong Kong and China are joint venture businesses operated by their ocal partners in which French Connection holds a 50% equity interest.