Stores

Stores across the globe are designed to be a true extension of the brand whilst being relevant to their local surrounding, so all elements including staff and store design work together to create a shopping environment which is all part of the French Connection experience. Retaining the clean, minimalist simple signature look that French Connection has made its own, the stores provide an environment where the product takes centre stage. Advertising forms an integral part of the environmental concept in store and large graphics form the backdrop for many of the fittings and fixtures.

Visual Merchandising

The French Connection windows are crucial to the branding of their product; they reflect their pioneering imaginative design and irreverent attitude. The windows reflect all that’s best about the brand, its attitude and style whilst acting as a showcase for the collection.

Throughout the season windows work in conjunction with the ever evolving fashion collections and the advertising campaign, interpreting the themes into award winning window displays. These themes are implemented globally across the brand so you will see a consistent brand message from London to New York to Sydney.

Past campaigns have included building a fully functioning radio station into the windows of their London Regent Street store from which FCUK FM was broadcast, Models surfing, camper vans rocking and denim clad Santa’s frolicking. Whether French Connection or FCUK their windows get noticed.