BCBGMAXAZRIA's extensive media presence results from the diligence of the 80+ members of the company's in-house marketing and public relations teams who work closely with Max and Lubov to concept and execute everything from ad campaigns and social media initiatives to celebrity looks and editorial placements.

The brand has long partnered with talented artists such as Patrick Demarchelier and Paolo Roversi to create stunning ad campaigns featuring top models like Jessica Stam, Eva Herzigova and even Charlize Theron. In addition to outdoor and print advertising for the campaigns, these images appear on the brand’s printed collateral, website and direct mail, including regular catalogs created in-house.

BCBGMAXAZRIA’s customary slot at the beginning of New York Fashion Week also generates considerable enthusiasm for the brand and typically positions the collection at the forefront of seasonal trends. From the time they're debuted, BCBGMAXAZRIA designs are regularly featured on magazine covers and in feature spreads, both domestically and internationally.

The brand's dedicated A-list following contributes a substantial amount of publicity to BCBGMAXAZRIA, with stars like Alicia Keys, Halle Berry, Fergie, Carrie Underwood, Rachel Bilson and more regularly wearing the brand to events as well as in everyday life-precisely as the collection is designed.