Some of the key Brands under BCBG are:

BCBGMAXAZRIA: Always at the forefront of fashion BCBGMAXAZRIA is the premiere lifestyle collection for the modern woman. Reconciling creatively with accessibility and desirability with wearability, BCBGMAXAZRIA occupies a unique position in American fashion, offering sophisticated, confident designs that take consumers from work to weekend in style.

BCBGMAXAZRIA Runway: Debuting during Fall 1996 New York Fashion Week, the BCBGMAXAZRIA Runway collection offers today's woman the unique opportunity to integrate runway designs into her wardrobe, making true couture style accessible every day.

Hervé Léger by Max Azria

Herve Leger by Max Azria captures the allure of the modern, powerful woman with its exclusive couture and dynamic ready-to-wear collections. Each Hervé Léger by Max Azria look is designed with the iconic "bandage dress" in mind, seamlessly sculpting the female silhouette with signature banding construction. Hervé Léger by Max Azria makes an unforgettable statement by paying tribute to a modern femininity while maintaining the house's heritage.

Originally founded in 1985, Hervé Léger was acquired by BCBGMAXAZRIAGROUP in 1998, marking the first time in fashion history that a French couturier was absorbed by an American designer. In early 2007 Azria relaunched the Hervé Léger label with his own designs, which were quickly embraced by today's most renowned style-setters, including Kate Hudson, Diane Kruger, Beyonce Knowles, Rihanna, Kate Bosworth, Kate Winslet, Rachel Weisz, Gwyneth Paltrow and Jennifer Lopez.

Since its debut on the runaway during fall 2008 New York Fashion Week, Hervé Léger by Max Azria has received critical praise and been featured in top fashion publications worldwide.

In recognition of the successful relaunch of the Hervé Léger brand, Max Azria was presented with the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards.

Continuing to expand its global retail and wholesale network without sacrificing the integrity and exclusivity of the collection, Hervé Léger by Max Azria is now available at namesake boutiques in London, Paris, Geneva, New York, Beverly Hills, San Francisco, West Palm Beach, Las Vegas, Aventura, Somerset Collection, Dallas, South Coast Plaza, Singapore, Taiwan, Dubai, Beirut and on Sunset Boulevard and Melrose Avenue in West Hollywood.

In addition to its strong retail presence, Hervé Léger by Max Azria is available at some of the most formidable department and specialty stores worldwide, including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Holt Renfrew, Harrods, Selfridges, Le Printemps and NET•A•PORTER.COM.

Max Azria

With a desire to let their artistic voices be heard, Max and Lubov Azria fused their mutual passion to give life to Max Azria, the eponymous designer label that debuted during New York Fashion Week in February 2006.

Inspired by organic elements, weightless volume and individualistic style, Max Azria embodies the true visionary. The line's luxurious fabrics and signature design aesthetic have made the collection a favorite among style-setters such as Angelina Jolie, Rachel Bilson, Anna Paquin, Camilla Belle, Emily Deschanel and Lucy Liu, among others.

Offering a complete line of ready-to-wear and accessories, the artistic Max Azria collection has given Max and Lubov Azria the opportunity to take their creative vision a step further by providing a poetic means of self-expression.

BCBGeneration

BCBGeneration is an innovative lifestyle brand inspired by the youthful spirit and creative sensibility of today's woman. Combining timeless aesthetics with playful details and experimental edge, the collection combines diverse contemporary references to form a cohesive vision. BCBGeneration affords every woman the freedom to explore, expand and express her individuality through her personal style.

Miley Cyrus & Max Azria

Miley Cyrus & Max Azria offer a self-expression and individual style for the feminine, edgy, image-conscious teenage girls who are inspired by the pop culture and music. Youthful and eclectic designs give the Miley & Max girl pieces to mix and layer to create the trend-right looks she wants.

Lola

Hi! My name is Lola. I'm a creative dreamer who sees every day as an adventure. I'm constantly inspired by fashion, music and my surroundings and I'll try almost anything once! My personal style changes with my mood, and I love to mix and match. I'm always on the hunt for trendy, affordable pieces that let me experiment with different looks. And I love having friends over to check out what's new in my closet!

Max and Cleo

Max and Cleo is a fashionable offering of the most versatile dresses of the season, allowing the modern woman to transition stylishly from day to evening and workday to weekend.

Manoukian

The history of the Manoukian brand began in 1972 with the opening of the first Alain Manoukian boutique in France. Designed for women seeking fashion, modernity and a sense of individuality, the collection was imbued with spirit and style. While knitwear represented the company's largest offering, a strong line of coordinated separates was soon developed 10 great successes.

Acquired by BCBGMAXAZRIAGROUP in August or 2005, the Alain Manoukian brand was relaunched two years later as simply Manoukian. Under Max Azria’s leadership, the brand has been rediscovered by a new generation of women worldwide. Designed for a modem and refined woman, the collection includes a full line of ready-to-wear, dresses, knitwear and accessories, such as footwear and handbags, tinged with a classicism that is reinterpreted with fashionable elements.

Dorotennis

Since its launch in 1977, Dorotennis has been recognized as a leader in women's sportswear and a key player in the establishment of the ready-to-wear category in France. Merging a unique fashion perspective with French women's growing interest in sports and fitness, the label broke traditional notions of dress and introduced important innovations in fabrics, style and color.

The brand's cult status was cemented in the early 1980's with the introduction of a signature white cotton bag adorned with the "NN" logo that became a staple for fashionable French teenagers. Today, guided by the innovative and discerning fashion sense of BCBGMAXAZRIAGROUP's Max Azria, Dorotennis continues to offer stylish sportswear and fitness accessories that are appreciated by French women of all ages.