BCBGMAXAZRIAGROUP is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today.

Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. After years of success in designing women's wear in his native Paris as well as Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman thus BCBGMAXAZRIA was born. Named from the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.

Key to BCBGMAXAZRIA's success has been Azria’s ability to maintain his creativity while maximizing his keen business sense. With the launch of the BCBGMAXAZRIA brand, he redefined the designer category by offering innovative, high-quality clothing at contemporary price points. As a result, Azria was inducted into the Council of Fashion Designers of America (CFDA) in 1998.

Lubov Azria, Chief Creative Officer of BCBGMAXAZRIAGROUP and Max’s wife, joined the company as a designer in 1991 and was named Creative Director in 1996. Under Lubov's influence, the BCBGMAXAZRIA brand has evolved from an emerging contemporary line to one of America's leading design houses, with collections that include evening dresses, denim, outerwear, footwear, swimwear, handbags and small leather goods. In recognition of her accomplishments as a designer and creative leader, Lubov Azria was inducted into the CFDA in 2010.

Reinforcing BCBGMAXAZRIA as a premier American fashion brand, Max and Lubov Azria successfully launched the collection on the runway for the first time during New York's Fall 1996 Fashion Week. In February 2006, the Azrias debuted an exclusive runway designer collection called Max Azria, a visionary line of directional, sophisticated designs in the most luxurious fabrics that promptly found celebrities fans such as Angelina Jolie, Rachel Bilson, Eva Mendes and others.

In 1998, BCBGMAXAZRIAGROUP acquired the esteemed Hervé Léger fashion house. The Azrias re-launched the label in early 2007 with their own designs, which have since been embraced by celebrities such as Kate Winslet, Victoria Beckham, Alicia Keys and Catherine Zeta-Jones. For Fall 2008, Max and Lubov presented Hervé Léger by Max Azria, Max Azria and BCBGMAXAZRIA Runway on the runway in New York, marking the first time that an American designer produced three distinct fashion shows during one New York Fashion Week.

Today, BCBGMAXAZRIAGROUP stands as a retail giant, with more than 550 BCBGMAXAZRIA retail boutiques throughout the world, each serving as a consummate showcase for the women’s ready-to-wear and accessory collections. Within the United States, there are currently over 180 BCBGMAXAZRIA boutiques. On an international level, BCBGMAXAZRIA is present throughout Europe as well as in Canada, Venezuela, Chile, Portugal, Greece, Bahrain, Japan, Singapore, Malaysia, Taiwan, China, Hong Kong, Russia and other countries. The Azrias' collections are also sold in specialty stores and in-store shops in major department stores across the globe, including Saks Fifth Avenue, Bergdorf Goodman, Bloomingdale's, Macy's, Lord & Taylor, Dillard's, the UK's Harvey Nichols, Hong Kong's Lane Crawford, Taiwan's Mitsukoshi and Singapore’s Takashimaya stores.

Since the company's start in 1989, Max and Lubov Azria have succeeded in building an impressive portfolio of twenty-two brands: BCBGMAXAZRIA, BCBGMAXAZRIA Runway, Max Azria, Max Azria Atelier, Hervé Léger by Max Azria, Hervé Léger Couture, BCBGeneration, Max and Cleo, Lola, Miley Cyrus & Max Azria, BCBGirls, BCBG//Attitude, To The Max, Tex by Max Azria, Manoukian, Street Beat, Parallel, Maxime, Noun, Don Algod Dorothée Bis and Dorotennis. They have evolved BCBGMAXAZRIAGROUP into one of the most diversified fashion houses in the world, offering some of the most sought-after collections on the market. While immediate objectives include the further expansion of BCBGMAXAZRIAGROUP product categories and retail boutique locations globally, the Azrias' long-term goals are to continuously grow their fashion empire and further establish BCBGMAXAZRIAGROUP as a worldwide powerhouse of style.

BCBG Group does their part, for the A Billion Acts of Green campaign with a special e-waste recycling pickups.