The BCBGMAXAZRIA experience begins in its retail boutiques. Inside 389 branded boutiques worldwide and 234 "partner shops" in leading retail chains like Saks Fifth Avenue, Bloomingdale's, the UK's Harvey Nichols and Singapore’s Takashimaya stores, customers are greeted with the brand's uncompromising sophistication and commitment to quality in product offering, store design and seasonal collateral.

The seamless translation of Lubov's vision to stores is due to her direct involvement with every aspect of the customer experience. She oversees the company's merchandising, visuals, marketing and store concepts teams on everything from store décor and merchandising displays to window installations and promotions. Understanding the importance of employee education and training as an extension of her design vision, Lubov creates and stars in seasonal product knowledge books and videos sent to each retail location, in which she explains the message behind the clothing, giving retail and wholesale associates the tools to effectively communicate with customers.

In addition to its impressive worldwide presence, the BCBGMAXAZRIA collection is available on the company's e-commerce website, bcbg.com. As with the brand's offline locations, Lubov oversees the complete online experience, working directly with the e-commerce and web operations teams to create an engaging, current online marketplace that reflects each season in imagery, content and offering.

42 Countries 5 Continents 15,000 Employees Worldwide Over 13,500 Points of Sale Over 1,085 Stores Worldwide Portfolio of 9 Brands 500+ Advertising Pages Over $100 Million in Editorial Credits 7 Million Annual Website Visits 19.8 Million Mass Emails 5.3 Million Direct Mail Pieces