Design philosophy

BCBGMAXAZRIA is committed to providing sophisticated and wearable clothing that addresses all aspects of a woman's lifestyle and lets her feel confident and beautiful in every moment of her day. They design pieces that are luxurious, tasteful and chic, styles that can be dressed up for any occasion. They research and find inspiration in global fashions and vintage pieces. With painstaking attention to detail, they design to enhance and encourage their customers' self expression through style.

It begins with a vision of each season that matches style needs with current inspirations and events. That vision translates into colors, prints, silhouettes and finishes that continue the story. With a focus on fabrication, construction and fit, each collection comes together as a complete story that fits seamlessly into the chic, modern lifestyle of today’s woman.

Mission: BCBGMAXAZRIA is a vision of global style and attitude. They are a company, an aesthetic and the realization of a dream. They know that the one thing that makes a woman look and feel her best is confidence. In their clothes, every woman feels like she can conquer the world in style.

Vision: They design clothes to help today's woman dress for the life she's always imagined.

Culture: They are a dynamic community of inspired individuals who love luxury, live for good taste and approach everything they do with a sense of humor.

Product: They focus on the fit, construction and fabrication of everything they make, ensuring that each piece represents the luxury, vision and design integrity they bring to every garment.

Business: They firmly believe it is not what they get, but who they become and what they contribute that gives meaning to their lives.