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Product Focus

PrettySecrets

What: Collection of lingerie for women

USP: The range varies from bright yellows to pretty pinks, different hues of red, green and blue and a lovely array of exciting shades just like Holi colours on this festive season.

Price: Rs 1,299- Rs1,599 (swimwear); Rs 999-Rs 1,599 (nightwear); Rs 499-1,299 (bras); Rs 299-Rs399 (panty)

Available: All PrettySecrets outlets and on prettysecrets.com

About PrettySecrets: Founded by Karan Behal in 2011, PrettySecrets is one of the fastest growing lingerie brands in India. The brand’s portfolio consists of 1,200+ products including lingerie, nightwear, activewear and swimwear. PrettySecrets’ target group is women in 18-35 years group. Presently, PrettySecrets has 15 stores across 7 states of India and the portal is capable of serving 18,000 pin codes across India.

Nike | Mercurial Superfly 360 and Mercurial Vapor 360

What: Collection of sports footwear for men and women

USP: The Mercurial 360 footwear with a 360 construction are comfortable and designed for the fastest players in the game.

Price: Rs 26,995 (Mercurial Superfly 360); and Rs 24,995 ( Mercurial Vapor 360)

Available: Select Nike stores across India and on nike.com

About Nike: Nike, Inc is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. It is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

Crocs | Drew Barrymore

What: Color-Block collection of footwear for women and children

USP: The assortment is designed in partnership with Drew Barrymore, an ambassador for the brand’s ‘Come As You Are’ campaign. Featuring fresh combinations of white, navy and yellow and custom-designed embellishments, the range links the bold look with design touches that speak to Barrymore’s personality and style.

Price: Rs 3,200 onwards

Available: All Crocs outlets and on shopcrocs.in

About Crocs: Crocs, Inc. is a world leader in innovative casual footwear for women, men and children, combining comfort and style. Every pair of shoes within the collection contains Croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.

Nike | Motion Adapt Sports Bra

What: Sports bra for every workout

USP: The sports bra adjusts to the support an athlete needs while being super comfortable for every workout. The interior of the bra features new adaptive material composed of a unique foam and polymer hybrid that stretches at rest to form to the body and locks out when it senses impact. The assemblage has undergone high-velocity biometric testing on elite and everyday runners by designers to confirm its support during real workout scenarios.

Price: Rs 3,995

Available: Nike.com

About Nike: Nike, Inc is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. It is the worlds largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

Biba

What: Spring-summer ’18 collection of apparel for women

USP: The assortment infuses the freshness of florals inspired from rare blossoms across exotic lands with classic silhouettes, giving traditional attires a new dimension. The range includes anarkalis, peshwai kurtas, skirts, tunics and kurta dresses with elements of flowers from across the world with fun filled design patterns, prints, eye catching colour palette to retain the vibrancy of the season.

Price: Rs 999 onwards

Available: All Biba outlets across India

About Biba: Biba, a synonym for pretty women in Punjabi, was started by Meena Bindra in Bombay in 1988. Popular demand led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium indutva or ethnic and bridal wear segments, Biba joined hands with designers Manish Arora, Anju Modi and Rohit Bal.

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