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Product Focus

Aurelia

What: Republic Day collection of apparel for women

USP: The assortment comprises kurtas in shades of orange and white, combined with green pants, trousers and jeggings for an ethnic look.

Price: Rs 999 onwards

Available: Across +150 EBOs, over 1,200 MBOs and e-commerce portals like Myntra, Jabong, Flipkart, Amazon, etc

About Aurelia: Since 2008, the Indian brand has successfully expanded its retail footprint in the country. It caters to Indian women who seek a branded experience in the indutvas or ethnicwear segment.

W

What: Republic Day collection of apparel for women

USP: Released on the occasion of Republic Day, the collection, in a mix of patriotic hues, comprises a range of kurtas in cotton and modal flax fabric with Bohemian tribal and Indian motifs. The range also features kurta-culotte sets in rayon and georgette fabric.

Price: 1,699 onwards

Available: At + 250 EBOs, over 1,100 MBOs across India and on wforwoman.com

About W: The brand owned by TCNS Clothing Co Pvt Ltd meets the demands of the new age Indian woman who is rooted at home and can take on the world with panache, playing a myriad roles.

Sunil Mehra | City of Colors

What: Collection of apparel for men

USP: Reflecting the fluid, dynamic state of era that we are currently heading towards, the range comprises trace of colours inspired from nature and the city. The assortment is dominant by red, green, blue, black and pink colour that aims to add life to winter season in addition to keeping its patrons warm.

Price: On request

Available: Sunil Mehra stores in New Delhi and Gurgaon

About Sunil Mehra: After starting his career in 1990, designer Sunil Mehra has gained unprecedented reputation for creating men’s garments. He is the only Indian menswear fashion designer who introduced a unique luxury clothing range inspired by the touch of spiritualism. His designer sensibilities vary between styles inspired by Krishna and donning functionality.

Adarsh Gill

What: Fall-winter 2018 collection of party wear for women

USP: The range includes black and royal blue coloured outfits that boasts of best-in-class fabric, hues, cut, stitch, embellishments and the attention to detail, perfect for the partywear.

Price: Rs 40,000 onwards

Available: Adarsh Gill stores in New Delhi and Mumbai and on Adarshgill.com

About Adarsh Gill: Representing the free spirit of an artist, Adarsh Gill is known for her perfect cuts and breathing fabrics. With an ideology and aesthetic that cannot be confined by norms of society, her creations are adorned by personalities from all over the world.

Max Fashion

What: SS’18 collection of apparel for women

USP: The assortment ranges from floral print dress to plaid shirts or tees. The assemblage also comprises graphic tees, jumpers, chinos with printed jackets and accessories to dress up for the music festival.

Price: Rs 1,349 – 5,999

Available: All Max Fashion outlets and on Indianterrain.com

About Max Fashion: The brand belonging to the Landmark Group has pioneered the concept of ‘Latest fashion at great prices’, thereby offering the discerning shopper a vast choice with international fashion and quality. It offers apparel, footwear and accessories that are of the latest fashion trends.

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