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Product Focus

Augustha | In The Streets

What: Collection of footwear for women

USP: Augusthas pre spring 2021 collection unites the nostalgia of local craftsmanship with the language of modern luxury. Handcrafted in Portugal, it features Augustha’s signature gold dipped metal logo on every pair.

Price: Rs 40,000-52,000

Availability: Online on augustha.pt

About the company: Augusta is a modern online retail platform for customers to get luxury footwear, rethinking iconic styles with bold confidence and empowering sensuality. Created in 2019 by Mónica Amaral, the brand was named after the Portuguese city of Braga, formerly called Bracara Augusta.

Pooja Singhal | Parwaaz

What: Spring/summer collection for women

USP: “Parwaaz”, which means the first flight of a bird, is inspired by the strength and endurance of a woman. The collection embodies attributes as power, freedom, beauty, and confidence. Each ensemble represents a delicate interpretation of the kantha embroidery from West Bengal with sequined embroidery inspired by nature.

Price: Rs 17,000 onwards

Availability: At Amoha store and online on amohaonline.com

About the company: Founded in 2017, Amoha is the brainchild of Pooja Singhal that showcases the exquisite culture-rich and contemporary designer labels from across the country under one roof.

Little Luxury | Jaipur Royalty

What: Spring summer collection for kids

USP: The collection is a blend of traditional festive silhouettes curated in soothing gemstone pastels, embroidered with lively, childlike motifs.

Price: Rs 9,000 onwards

Availability: Online on thelittleluxurystore.in

About the company: Little Luxury believes in empowering children of the upcoming generation and giving them the comfort and elegance to emanate confidence. Behind the brand is the ingenious creative team of its founder, Ruchi Marodia who is a NIFT graduate and a mother of twins.

Kaaisha | Mehfil

What: Spring/summer 2021 collection of lehengas, ready to wear and occasion wear for women

USP: The Mehfil collection is inspired from the intimate celebration and precious moments that one shares with their nearest and dearest. Originating from intimate gatherings for poetry recitations, the word ‘Mehfil’ is about closeness, warmth and like-mindedness.

Price: Rs 1,50,000-3,50,000 (lehengas) and Rs 20,000 onwards (ready to wear)

Availability: Online on Instagram page kaaishabyshalini

About the company: Kaaisha is a handcrafted womens occasionwear brand that was conceptualised by Shalini Gupta in 2012. Kaaisha specialises in exquisite pieces like bridal lehengas, ready to wear and occasionwear trousseau, saris, shararas and anarkalis.

Adidas Originals | Stan Smith

What: Collection of sneakers

USP: The collection features exclusive and sustainable takes on Stan Smith silhouette inspired by a number of Disney, Pixar, Star Wars, and Marvel’s iconic characters including: Hulk, Rex and Toy Story, Yoda, Tinker Bell, Wall-E, Kermit the Frog and Mike. Each pair features unique details and references to the characters, such as graphic outsoles, embossed details, bold graphics, playful prints, and additional lace options. All pairs are composed of Primegreen uppers and sat atop recycled rubber outsoles.

Price: Rs 8,999

Availability: At selected Adidas originals stores and online at shop.adidas.co.in

About the company: Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specialising in shoes, shirts, coats, bags, sunglasses and other accessories.

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