What: Summer holiday collection of apparel for men, women and kids
USP: With summer around, the range comprises folksy, floral embroideries; off-shoulder tops with cascading sleeves; resort prints and beachside motifs. The assemblage is crafted in a summer-friendly palette of coral, butter yellow, pepper green and poppy red with accents of fuchsia and blush.
Womens collection brings summer-friendly, ruffled silhouettes in bold colours and bright tropical prints; or the Latino-influenced Safari range that combines rough and rugged surfaces with the satin. The mix of layering and fabric play brings an uber-chic look to the collection with garden-inspired botanicals interpreted through a modern take on the silhouettes. Menswear is available in fresh pastels and bright accents with camo in foliage patterns. The assortment comprises resort prints taking cue from tropical getaways and nautical style.
In the kidswear section, the assortment for girls is is inspired by tropical jungles, summer blooms and oriental elements with bold colours like red and navy, along with a softer palette of baby pinks, mints and greys with blush accents. Luxe fabrics, iridescent sequins, colourful embroidery, quirky badges, pompoms and tassel trims embellish the assemblage. While the palette for boys comprises of soothing blues and neutrals with animal prints, along with camo, neon highlights and army badges.
Price: Rs 349-2,499
Available: All Max stores across India and on maxfashion.in
About Max Fashion: The brand belonging to the Landmark Group has pioneered the concept of Latest fashion at great prices, thereby offering the discerning shopper a vast choice with international fashion and quality.