Product Focus

ISU by Zapyle

ISU by Zapyle

What: Spring-summer ’18 collection of apparel for women

USP: The assortment features dresses, tops and bottoms in fabrics like light-weight cottons, poplins, summer polyesters and cotton denims that suits the weather. Sequins, embellishments and mesh are used in the assemblage with attention to quality, details, sizing, fabrics and price.

Price: Rs 1,200 onwards

Available: On zapyle.com

About ISU: ISU is a private label of Zapyle, a Bengaluru-based e-commerce platform.

Arrow | Iconic White Shirt

Arrow | Iconic White Shirt

What: A stylish, contemporary new avatar of the classic Arrow white shirt from the 1990s

USP: Made from premium-quality Giza cotton yarn, the shirt bears all the hallmarks of Arrow’s attention to detail and functionality. It has an unstainable inner collar and cuffs, and is wrinkle-resistant—ideal for repeated use. The shirt is fully taped at the seams, which prevents the fabric from shrinking and puckering, even after several washes. Moreover, this white shirt ‘stays white’ with a whiteness index of 150 and it also has superfine stitching.

Price: Rs 2,999

Available: All exclusive stores of Arrow, shop-in-shops and online on arrow.nnnow.com

About Arrow: Born in 1851, Arrow is a blue blooded American brand. It has innovated every important style: introduced the detachable collar, launched the adjustable waist bands in trousers and brought the wrinkle-free, stain-free concepts to clothing since its inception.

Monte Carlo

Monte Carlo

What: Spring-summer 2018 collection of apparel for men, women and tweens

USP: Specially crafted using finest raw material with vibrant colour palette, the range features fresh and bold colours and unconventional silhouettes suited for the season.

Women’s westernwear includes crop tops, shorts, shrugs, denim dresses, linen tops with graphics, embroidery, dramatic sleeves and colour washes. Formalwear includes tops and shirts in millennial shades, while the fusionwear comprises of tunics and leggings.

The range for men features options in formal and casualwear including t-shirts, shirts, trousers, linen shirts, lowers, tracksuits and bermudas. The assortment has unmatched garments that are lightweight with prints, washes and bold colours.

The tweens range consists of dresses, tops, tees, skirts, shorts in funky patterns and styles.

Price: Rs 399 onwards

Availability: On montecarlo.com

About Monte Carlo: The brand based in India is an apparel retailer and manufacturer of woollen and cotton garments for men, women and children. It has cemented a stronghold in the garment industry with its huge range of all-season clothing.

Satva Living | Rock Print

Satva Living | Rock Print

What: Collection of leggings and tanks for women

USP: With fashion getting bolder this summer, the range comprising Mantra legging and Maria tank features rock prints that can be flaunted effortlessly. From being basically functional and comfortable, the sustainable athleisure wear category has evolved into being stylish and trendy and is an ideal choice for all the summer activity. Crafted using organic cotton and natural dyes, the pieces in the assortment are trendy and breathable.

Price: Rs 2,199 (Mantra legging) and Rs 1,899 (Maria tank)

Available: Online on in.satvaliving.com

About Satva Living: Satva Living is a brand that manufactures athletic and yoga cotton clothes for women.

Spykar | Summer of Play

Spykar | Summer of Play

What: Collection of apparel for men and women

USP: Inspired by the natural elements, beauty of landscapes and marine life, travel blurring borders and handpicked native flavours around the globe, the range comprises four key stories—pastels, checks, camou and denim.

Inspired by wild nature and beaches, pastels collection includes t-shirts in light and mid weight fabrics with easy-fit tank tops.

Checks range includes window pane, tartans, micro, gingham and buffalo checks. The assortment also includes bright and deep colours in white bases in lightweight summer fabrics.

Inspired by a traveller’s journey to distant lands, the camou collection features military inspired styles with badges, saddle stitch and metal details that underlines the camouflage print.

Denim in Spykar’s DNA and the summer collection includes washes like ice wash, bleach wash, ombrés for fluidity and summer lightness.

Price: Rs 2399-3,199 (basic denim), Rs 3,499-6,299 (Hi fashion denims), Rs 799- 2,299 (tees), Rs 1,499–2899 (shirts)

Available: All stores of Spykar located Pan India, online on Spykar.com, Myntra, Jabong, Amazon

About Spykar: Ever since its inception in 1992, Spykar is one of the denim jeans brands in India. The brand has been synonymous with fashion for the youth with its fashion apparel and accessories.

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