Product Focus

Nain Jain | Chandrakala

Nain Jain | Chandrakala

What: Collection of apparel for women

USP: The new range on the occasion of Mother’s Day comprises a collection of bandhani sarees in light organza combined with contrast blouses in bandhani and chikankari. The colours are soft pinks, red, yellows and greens and rust in ombre tones that are perfect for summers.

Price: Rs 18,500

Availability: Naina Jain stores in Delhi and Kolkata

About Naina Jain: A designer brand for traditional couture, its focus is to retain the ethnicity and provide a beautiful fusion with modern day silhouettes, sustaining the exquisite craft forms of India. The brand speaks of traditional Indian clothes that draws heavily on the textiles and embroidery heritage of India.

YWC Fashion

YWC Fashion

What: Summer-spring 2018 collection of apparel for men, women and kids

USP: The new designs offer an exclusive blend of futuristic designs, chic fabrics and attitude amalgamated in one perfect collection. The high-quality fabric designed in urban silhouettes exudes a sporty style which is cricketer Yuvraj Singh’s signature style statement.

The women’s range includes versatile clothes that can be contextualised to activewear. Men’s assortment has been designed keeping in mind the upcoming fashion trends for the year 2018 ranging from basic athleisure to very subtle semi formals. The kids range comprises light and breathable fabric in burst of colours.

Price: Rs 1,299 onwards

Available: All CENTRAL outlets, YWC retail stores and online on Myntra, Jabong and

About YWC: YWC Fashion, a home-grown lifestyle fashion brand, is the brainchild of cricketer Yuvraj Singh. YWC intends to set new standards of fashion with its core DNA being in the larger social cause to nurture philanthropic endeavours of YouWeCan, an NGO meant to fight cancer by spreading awareness about the fatal disease.

Max Fashion

Max Fashion

What: Summer holiday collection of apparel for men, women and kids

USP: With summer around, the range comprises folksy, floral embroideries; off-shoulder tops with cascading sleeves; resort prints and beachside motifs. The assemblage is crafted in a summer-friendly palette of coral, butter yellow, pepper green and poppy red with accents of fuchsia and blush.

Womens collection brings summer-friendly, ruffled silhouettes in bold colours and bright tropical prints; or the Latino-influenced Safari range that combines rough and rugged surfaces with the satin. The mix of layering and fabric play brings an uber-chic look to the collection with garden-inspired botanicals interpreted through a modern take on the silhouettes. Menswear is available in fresh pastels and bright accents with camo in foliage patterns. The assortment comprises resort prints taking cue from tropical getaways and nautical style.

In the kidswear section, the assortment for girls is is inspired by tropical jungles, summer blooms and oriental elements with bold colours like red and navy, along with a softer palette of baby pinks, mints and greys with blush accents. Luxe fabrics, iridescent sequins, colourful embroidery, quirky badges, pompoms and tassel trims embellish the assemblage. While the palette for boys comprises of soothing blues and neutrals with animal prints, along with camo, neon highlights and army badges.

Price: Rs 349-2,499

Available: All Max stores across India and on

About Max Fashion: The brand belonging to the Landmark Group has pioneered the concept of Latest fashion at great prices, thereby offering the discerning shopper a vast choice with international fashion and quality.



What: Collection of swimwear for women

USP: The range comprises new swimwear and beachwear styles including one-piece swimsuits, bikinis, tankinis, two-piece swim suits, monokinis, sarongs and coverups taking into consideration modern day climate. Each swim style has definitive textures, graphic prints like fresh bloom, geometric, abstract, classic solid colours and summer hues to match spring with a potent colour philosophy. The assortment comes with deep v-necks and bikini tops with underwire for support paired with metal accessories. Inspired by the Hawaiian style, the range is full of colourways, mix-and-match separates with attention to details and techniques in silhouettes for women of all shapes and sizes.

Price: Rs 1,299-1,599

Available: All PrettySecrets stores and on

About PrettySecrets: Founded by Karan Behal in 2011, PrettySecrets is one of the fastest growing lingerie brands in India. The brand’s portfolio consists of 1,200+ products including lingerie, nightwear, activewear and swimwear. The brand’s target is women in 18-35 years age group.



What: Spring-summer’18 collection of apparel for women

USP: The range comprises spring’s floral opulence, Indian motifs and paisley prints with geometric designs, modern colours in soft palettes and fluid silhouettes. The assemblage also includes Aurelia’s newly introduced products—denim jackets, kurtas, colourful stoles and fashion bottoms. The range has some new additions like cold shoulders, layering, sharara bottoms, tiered skirts and flared dress-kurtas.

Price: Rs 799-4,999

Available: All stores of Aurelia and on

About Aurelia: Since 2008, the Indian brand has successfully expanded its retail footprint in the country. It caters to Indian women who seek a branded experience in the indutvas or ethnicwear segment.

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