• Linkdin
Product Focus

Duke

What: Spring-summer collection 2015 comprising T-shirts, shirts, jeans, lounge wear, shorts and ladies tops

USP: Latest designs in international fashion in eye-catching colours, are specially designed for today’s youth. The new collection boasts of some very exciting colour combinations, designs in stripes, prints, short styles, embroidery, patch work, short lengths, round necks, collars, washings etc providing a right selection for urban street wear category.

Keeping in mind the Indian climatic conditions and to keep the freshness intact, clothes have been treated with special sweat absorbent technology to make one feel fresh and active all through the day. Keeping the sultry heat in mind the colours, shades and fabrics are carefully chosen to look cool in hot summers.

Price: Rs 425 onwards

Available: dukeindia.com, EBOs, MBOs and major e-commerce websites

Triveni

What: Collection of sarees and lehengacholis

USP: Inspired by two themes—Kalpana and Royal Regalia—the collection reflects current trends, designs and colours that are an amalgamation of modern and cultural value.

Aligned to the current trend of mix-and-match, collection ‘Kalpana’ features a contrasting combination of somber and vivid hues. Set on multicoloured net, crape, chiffon, viscose, georgette and brasso mix fabrics, these sarees bring together the best of both worlds with combinations such as the unique blend of polka dots with traditional patterns.

Designed with red- maroon colours in georgette and net fabrics, ‘Royal Regalia’ collection reflects traditional essence steeped in magnificence. Golden embroidered patch work with dark green tinge laid out intricately on blouse and lehenga completes the bridal look.

Price: Rs 2,584 (Kalpana) and Rs 7,770 (Royal Regalia)

Available: triveniethnics.com and major online retailer websites

Myntra | Disney by Anouk

What: Unique collection comprising trendy asymmetric dresses, colourful jackets, kurtas, jumpsuits, skirts, etc for Indian women

USP: This first-of-its-kind offering from Anouk juxtaposes playful Mickey prints with trendy Indian silhouettes. Infusing fun and contemporary elements in ethnic wear, the collection is designed for Indian women who seek a contemporary twist to traditional styling. A vibrant spirit, complete with bright colours and highlighted with Mickey elements makes the collection unique.

Price: Rs 1,099 to 4,999

Available: myntra.com

Tokyo Talkies

What: Pleated dress for women

USP: Made of 100 per cent polyester, this midi dress has synthetic lining. Printed fit and flair dress with belt, can be machine washed with cold water.

Price: Rs 550

Available: amazon.in

D’vano

What: Summer shoe collection for men comprising casual elevator loafers, sneakers and shoes

USP: The new range is carefully-designed with strategically-concealed elevator soles to add inches to a man’s height. Loafers are designed artfully and feature a striking contrast stitch detail on clean Poromeric leather panelling. Sneakers, also created with fine quality Poromeric leather, are perfect for hanging out with friends or for adventures with other adrenaline junkies.

Colours: Tan brown, dark brown, deep blue, black, chocolate brown and cocoa brown.

Price: Rs 5,850 onwards

Available: dvano.com and major online portals

Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta