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Product Focus

John Players

What: Collection of denim wear in five fits – regular, slim, skinny, comfort skinny and super skinny

USP: This fashion forward collection brings an innovative range of denims in experimental washes and multiple fits. The collection includes jeans which are light, stretchable, comfortable, playfully stylish and highly durable. The wide range of casual shirts and t-shirts capture key trends of colour blocking, pastel linens, crisp whites and striking prints.

Key styles: True Blue (jeans), White Wings and Summer Flight (casual shirts and t-shirts).

Price: Jeans – Rs 1599 onwards, t-shirts – Rs 699 onwards, and shirts – Rs 1299 onwards.

Available: John Players EBOs, MBOs, and leading department and online stores across India

American Apparel

What: Limited edition #EqualityForward t-shirt and tank top

USP: Launched in collaboration with the Human Rights Campaign Foundation, t-shirt and tank top feature their interpretation of HRC Foundation’s classic symbol. Fifteen per cent of the proceeds will support the work of HRC Foundation’s international initiative, HRC Global, and its partner organisations.

Price: $26

Available: Majority of American Apparel’s 200+ retail locations and most regions of its online store

Thomas Rath Trousers

What: Spring-summer 2016 collection of trousers for women

USP: This collection presents maritime flair giving the look a whole new twist. Natural tones and Paisleys exude elegant ethno chic, pastels feature as jacquards or delicate prints and make for a summery feminine style. Exquisite materials and loving attention to detail make every pair an absolute design object.

Styles: Luigi, Claudius, and Ferres, etc.

Colours: Pale tones like white and off-white, navy and black with added punch of taupe, beige and light-grey.

Tjori.com | Color Clamp Collection

What: Tie and dye collection consisting geometric patterned cotton scarves, kurtas, skirts and crop tops

USP: The popular batik, bandhani and lehriya have made their way to western wear and contemporary silhouettes as their texture generates a liberated feel and have a certain exotic appeal to them making it apt for the summer season.

Colours: Green, pink and ruby red. Price: Rs 740 onwards

Available: tjori.com

Lindex

What: Special baby collection consisting three baby sets with bodysuit, pants and hat in organic cotton

USP: The collection, available in sizes 50-68, is Lindex’s first in joint cooperation with WaterAid. Ten per cent of the sales go to WaterAid and their efforts to improve access to safe water, improved hygiene and sanitation in the worlds poorest communities.

Available: All Lindex stores and on lindex.com from the end of June, 2015

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