Biba
What: Spring-summer 2017 collection comprising salwar kameez dupatta, ethnic mix n match kurtas, palazzos, leggings, skirts, unstitched pieces and Biba Girls – the kids’ collection.
USP: Biba has launched ‘Who’s That Girl?’ campaign glorifying this bright and vibrant collection. The campaign celebrates the beauty and confidence of modern woman who strongly believes that dressing in ethnic wear is the most flattering expression of her personal style.
Price range: Rs 799-8,000
Available: At all Biba stores across India along with large format stores like Pantaloons, Shoppers Stop, Lifestyle and Central. Also available on popular e-commerce portals like Myntra, Jabong, Amazon, etc.
About Biba: Biba, in Punjabi means a young, pretty girl or an endearment, normally used for young girls. The business was started by Meena Bindra in 1988. She was joined by her son Siddharth Bindra, MD of the company, in 1997. In 1999, Biba pioneered the shop-in-shop concept and retailed successfully through Shoppers Stop. Biba also pioneered the concept of Bollywood movie merchandising with movies like Na Tum Jano Na Hum, Devdas, Bhootnath, etc. The popular demand from its avid patrons has led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years, and fashion brand Rangriti that caters to the value fashion segment.