Rutu Neeva
What: Fall’17 collection of apparel for women
USP: The assortment reflects a complicated mix of conservatism and glamour from a girl-next-door freshness to strong alluring femininity. The silhouettes are focused on shape and sheen amalgamated with sharp lines and soft details. Dominated by dresses and free flowing gowns, the range displays intricate gatherings, a multitude of pleats, soft ruffles and delicate overlays. The collection also features an androgynous side of today’s women with power pleats, flared-bottomed pants, bell-bottoms and sharp necklines with bespoke stitching techniques in muted to deep monotone hues.
Price: Rs 20,000 onwards
Available: Online at Perniaspopupshop.com and Rocknshop.com
About Rutu Neeva: Rutu Neeva is a fashion label founded by two sister designers Rutu Shah and Neeva Sheth. Having inherited a unique sense of fashion from their mother, and inspired by everything in her wardrobe, the designer sisters have ever since been driven towards creating their dream fashion label. The duo is known for their stunning combination of fit and flow in their dresses in classic silhouettes.