From its modest beginning in the late 1960s, Shrujan has grown into a globally renowned brand that offers a range of products from bags, belts, cushion covers, dupattas, stoles and kurtas to mobile covers, mufflers, quilts, saris, shawls, skirts, tops and wall hangings. Shrujan outlets showcase products which are embellished with a fabulous lineup of crafts like aari, aahir, chakan, gotanv, jat fakirani, jat garasiya, kambiro and khuditebha, katri, kharek, mukkko, neran, pakko, rabari and soof, which are the specialities of the Kutch region. Amiben Shroff reveals in detail the growth and work of Shrujan over the decades in an exclusive Q&A with Meher Castelino.
Divvya and Nidhhi Gambhir
Divvya and Nidhhi Gambhir started their career with the launch of their label Walnut. The brand runs into prêt, diffusion and couture. In an interview with Fibre2Fashion, the designer duo talk about styling for films, the latest trends and Naked, their new footwear company.
Sidharth Sinha has contributed to the successful rebirth and modernisation of the Dakmanda technique, and uses natural fibres for manufacturing sustainable fabric. He speaks about creating awareness of this traditional craft in an interview with Fibre2Fashion.
Threads & Shirts
Threads & Shirts is a freshly-tailored concept providing men/women a choice to opt for custom-tailored shirts rather than a usual pick out of the standard shirt block. Anisha Chaudhari, founder of Threads & Shirts explains about the concept of customised shirt to Fibre2Fashion.
India Boulevard is a San Francisco-based curated fashion marketplace that connects customers across the world with boutique designers providing customised Indian outfits. Founder Akta Adani talks in details about the concept of offering customised outfits and its market with Fibre2Fashion.
Whistling Woods International School of Fashion
Aditi Somani specialises in luxury fusion wear with international cuts and Indian embellishments. In conversation with Fibre2Fashion, she talks about her journey as a fashion designer.
Sanjukta Dutta creates unique garments by clubbing prints of different places, with the Assamese silk mekhela chador as the base in most cases. In an exclusive interview with Fibre2Fashion, she tells us about her beautiful pieces and her efforts to redress problems of weavers.
She grew up in the walled city of Old Delhi, completed her studies, and became that archetypal housewife with two tinytots in tow. And then, she took stock of things. Her interest and passion for natural fibres steered her into the world of textiles. As one thing led to another, the craft-based fashion label and the designer herself became alter egos of each other. As she steps into her 30th year in the profession, Madhu Jain talks about weavers, ikat and the sojourn this far with Meher Castelino
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