The creations by Aprajita Toor were born out of a deep desire to create unique footwear for women. Toor speaks about the footwear market in India, the brand's target audience and the challenges of surviving in the handcrafted niche.
A Humming Way
A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan state in India. The label's taste in clothing is classic, with clean and modern sensibilities in monotones, cutting across the borders and corners of the world. AHW showcased its spring/summer'20 collection Matsutake at the New York Fashion Week (NYFW). Designer and owner Sweta Agarwal was one of the six designers at the Emerging Designer Collective at NYFW. Agarwal talks about her experience at an international fashion week and the growing prominence of khadi globally.
Twee In One
Best known for convertible clothing, Indian brand Twee In One by designer Niti Singhal recently showcased and launched its sustainable collection at the New York Fashion Week (NYFW) 2019. With its reversible clothing, the brand aims to promote the concept of getting more out of less in fashion. Singhal chats about what led her into designing reversible clothes and her experience at NYFW.
Anjali Bhaskar has an experience of 12 years in the fashion industry. She has worked with veterans like Shantanu Nikhil and Suneet Verma, and launched her label Samatvam in 2010. Her label is a marriage between age-old craftsmanship and modern sensibilities. Bhaskar divulges details about her latest collection and design strategies in an interview with Fibre2Fashion.
Sailesh Singhania Label
The Sailesh Singhania label was created to promote handwoven sarees and apparel with a unique sense of aesthetics for discerning customers through the formation of the Sailesh Singhania Design House. The label works with 700 handloom weavers throughout the year and supports 22 different clusters including Pochampally, Gadwal, Uppada, Kota, Pranpur and many more. Fibre2Fashion spoke to fashion designer and owner Sailesh Singhania about how handlooms stood the test of time and his long association with handwoven sarees.
Tahweave & Garo
Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand, and Tahweave, a hand-crafted clothing brand that deals with everyday chic yet casual womenswear. Garo is a luxury brand for women using heritage textiles and handcrafted techniques in remote parts of India with a contemporary vision, while Tahweave contributes towards building a range of affordable and comfortable organic clothing suitable for a tropical country like India. Tantia spoke to Fibre2Fashion about organic clothing, working with weavers, and her plans for both the brands.
Label Sneha Arora
Sneha Arora, an alumnus of National Institute of Fashion Technology, India, started her eponymous label in 2011 and later launched it nationally at Lakme Fashion Week Winter Festive 2012. Since then, the Sneha Arora, the label, has been a regular at the Fashion Week in Mumbai. The label's DNA lies in telling stories through clothes that have a lady-like twist to masculine silhouettes. Designer Sneha Arora chats about the metamorphosis of Indian fashion, latest collections and the menswear range to be launched soon.
The Woolmark Company has partnered with handmade fashion label Péro and Kullu-based wool weavers' cooperative Bhuttico to create a unique #FarmToFashion collection. Designer Aneeth Arora talks about the inspiration behind the collection and the collaboration with The Woolmark Company.
Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online store for artisanal handlooms and handcrafted art. The brand handpicks the best from the finest hand and curates classic and traditional handloom sarees in pure fabric reflecting the diverse Indian weaves and styles. Fibre2Fashion spoke to co-founder Seema Agrawal to understand the company's journey and the ebbs and flows of the Indian handloom niche.
Joe Ikareth has a rock-solid fashion and textiles background, which he has used to create not only unconventional fashion-clothing but also apparel for the differently-abled. An ace at garment construction, it is this knowledge that has made him an expert in not only creating costumes for stage productions, but also apparel that people with physical disabilities would be confident to wear. Ikareth outlines his journey in an interview with Meher Castelino