Retail Articles

Consumer psychology behind apparel purchase during the End of Season Sale (EOSS)
Consumer psychology behind apparel purchase during the End of Season Sale (EOSS)

End of Season Sale (EOSS) is now a trend among the apparel retailers in India. It is one of the discount sales techniques adopted by the apparel retailers. Many consumers are looking forward to make...

Fashion retailers tapping new market segments
Fashion retailers tapping new market segments

Thanks to such market segmentations, fashion brands have created categories like maternity wear, kids wear, teen wear, and apparel for older generations. But many brands are now tapping new markets...

CPFR to boost the apparel retail supply chain
CPFR to boost the apparel retail supply chain

Using an advanced and technologically forward model for apparel retail that integrates all the involved members of supply chain including retail and distribution activities can help in efficient...

Stock Keeping Unit
Stock Keeping Unit

The complete product offering of the retailer is termed as merchandise mix. It comprises of the entire range of products stocked by a store offered for sale. In merchandise management one has to buy ...

Click and Mortar  an innovative hybrid retail model
Click and Mortar an innovative hybrid retail model

The hybrid retail model helps in amalgamation of the trinity of any apparel retail company, the manufacturers, retailers, and the brand across the supply chain in order to protect margins. To stay in ...

Knocking off cybercrime in apparel retailing
Knocking off cybercrime in apparel retailing

Since the burst of the dot.com bubble, e-commerce has been increasing exponentially. Small and large companies have got into the business of buying and selling online and reaped the benefits of...

E-business perspective in the fashion sector
E-business perspective in the fashion sector

It has been noticed that e-commerce provides a level playing field to all the sellers of fashion and clothing. A small-time enterprise has equal opportunities as compared to a big fashion retailer,...

Wooing customers with sensory retailing
Wooing customers with sensory retailing

With the m-commerce and e-tailing space growing by leaps and bounds, the physical stores have been losing their charm. Understanding purchase patterns and buying behaviors is not enough to run a...

What loyalty programs can do to Apparel Retail?
What loyalty programs can do to Apparel Retail?

Apparel retail brands besides producing a trendy collection every season in order to keep consumers interested also need to give exciting offers and services to increase sales and improve customer...

The rise of recommerce
The rise of recommerce

Earlier to buy second hand clothes one would have to make visits to flea markets, garage sales, and thrift shops. But finding the right size and decent quality can be difficult from a rag of old...

expert speak VIEW ALL

It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh | Jan 21,2016
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta | Aug 12,2017
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra | Sep 02,2015
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta | Jan 23,2016
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta | Dec 23,2016
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash | Apr 25,2016
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn | Feb 04,2016
It was in 1987 that Asif Merchant got into the business of wholesaling of footwear. He bought from...
Posted by
Asif Merchant | Sep 02,2015
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta | Sep 11,2015
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel | Jun 24,2016