The Australian surfwear industry is in crisis - and has been for a few years. So, what's behind the demise of Billabong, Rip Curl and the likes? And is there a new swell on the horizon, asks Carolin...

Saying "no" to your customer is your right and responsibility. But, every time you say no, there is a hidden cost and that hidden cost is either diminished loyalty or outright abandonment, warns Bob...

The famous American dream has taken the world in its grip.Billions, on the lookout for good opportunities, are working hard towards settling down in the country. The prosperity of the United States...

Globalisation, technology and demographic change have impacted the business of retail vibrantly. Retailers are trying to expand their brand market share beyond their domestic region. Through...

If you have an idea, you can become an entrepreneur without investing any capital. Freecultr Express, a new digital platform, aims to create more than three lakh entrepreneurs by 2016, enabling...

The millions of die-hard cricket fans in India vouch that the concept of loyalty is definitely not over-rated. What is termed as cricket madness by some experts is seen as unwavering devotion to the...

Social media is arguably the best thing to have happened to the apparel industry. The network has armed the fashion industry with the ability to reach a large audience with just a single post. Brands ...

Clothing is one of the most purchased product categories in global B2C E-commerce. It is in close competition with consumer electronics and travel categories for the title of the leading category in...

Electronic commerce and mobile commerce is growing by leaps and bound in developed as well as developing countries. With the increase in the amount of smartphone users globally, the use of social...

Marketing is the heart of any business and discounts have proved to be one of the most lucrative steps to increase the profits and brand visibility. As the brand visibility increases and the words...