From swatting away popups to splurging truckloads of money on mobile advertising, textile businesses are leaving no stone unturned to grab their audience's attention. According to eMarketer,...

The year gone by saw a number of mergers, acquisitions and launches in the e-commerce space in India. The year also saw cutthroat competition between the Big Two of online retail, Amazon India and...

majority of B2B concerns are using innovative technology to replace samples, says Mihir Shah. The Indian consumer has always favoured the physical feel of a product over buying it only on visual...

The Indian retail industry has come of age, says Gaurav Khurana. India has emerged as one of the most dynamic retail industries in the world. Accounting for over 10 per cent of the country's Gross ...

The Indian home textiles market is growing by leaps and bounds encouraging textiles and apparel players to diversify into home textiles, and e-commerce giants are adding 'home' segments on their...

Digital India can connect rural areas with high-speed Internet networks, allowing e-commerce to reach parts of India, which are currently served only by unorganised retail. Apart from reaching out to ...

Introducing the E-commerce Sustainability Quotient MatrixIn a war to capture that fleeting consumer loyalty, most e-commerce stores in India are currently operating in the deep-discounting mode and...

The year 2014 was significant for the Indian digital media and the entertainment industry. With a favourable global economic environment, the top global organisations predicted outstanding growth...

The e-commerce road is not without pitfalls. Early caution and proper strategic direction and actions can ensure unprecedented growth and complementary benefits, says the Advisor to Tommy Hilfiger &...

Clothing is one of the most purchased product categories in global B2C E-commerce. It is in close competition with consumer electronics and travel categories for the title of the leading category in...