China-based Zoe Top Business Co Ltd operates Shein.com – an internationally-focused
online store, generating ecommerce sales in US and major countries of Europe. Shein.com achieves the greatest part of its ecommerce sales in the ‘fashion category’. Catering to over 1 million daily active users, it handles over 10,000 orders every day, shipping to 220 different countries with US being its largest market.
According to estimates, Shein accounts for 28 per cent of US fast-fashion sales, up from 14 per cent last year and has overtaken fashion giants such as H&M, Zara and Forever 21. For the first time in June, Shein overtook Amazon on the iOS App Store to become the leading US shopping app – a rank it holds in other 50 countries. Shein is among the most
talked-about brands on TikTok and YouTube besides being the most visited fashion and apparel site in the world, according to the web analytics platform Similarweb.