 Since 1994, SHITZY CHEN has established a membership program called, SHIATZY CHEN Art Club. Since then, Shiatzy has accumulated 20,000 loyal customers from various fields of business, high society and culture. Among SHIATZY CHEN members, 98% are female between age 28 and 45. Majority is professionals who have significant purchasing power. Secondary are housewives from wealthy families between age 28 and 45. However, the second generation of the above-mentioned female members is fast becoming one of its young target customers for SHIATZY CHEN. Moreover, along with oversea channel expansion, loyal members of SHIATZY CHEN Art Club have been so influential in making Shiatzy Chen’s Neo- Chinese fashion flavor across the world. |
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