 Taking advantage of the new craze for all things Eastern, Shiatzy Chen has infused her brand with a Sung dynasty aesthetic and humanistic spirit, and has stuck to her guns in fleshing out a neo-Chinese chic. Remaining headstrong through 60 fashion seasons, Shiatzy Chen has confidently followed to maxim of "Any successful endeavor requires a solid foundation from which to grow." Apart from her mission to become a global fashion phenomenon, Shiatzy Chen wished to revel the profundities of her own Chinese culture. As the artistic traditions of fine craftsmanship fade into the background, preserving the aesthetic and techniques of the past is a task that brooks no delay. Although Shiatzy Chen has earned a place in the fiercely competitive global arena, the real value of the brand lies in how it manifests the craftsmanship behind the design to the fullest extent. Because, as Shiatzy Chen knows, "the Natures of our world are ruled by an one and only master, and to even alter one tiny trace, we mortals possess no such power; as for the gentle breeze blowing across the river's chills; and the fair moonlight shinning over the hills, our eyes see them and they become sights; our ears hears them and they become heard. The enjoyment of this knows no limit or restraints: such is the infinite beauty of Nature, which is always there for you and I to savor." |
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